What can you learn at a digital marketing conference?
Last Friday was our second annual Agents of Change Digital Marketing Conference. It’s a conference we put on here in Portland, Maine, and stream over the web so people can watch it from all over the world.
The conference is to help business and organizations better market themselves and communicate with their audience through digital channels. We spend the day talking about search, social & mobile marketing.
This year we got right to the point, by bringing in Roderick Russell, one of only 50 people in the world who can swallow a sword. He blew our minds with fantastic mind-reading tricks and by swallowing a 26″ sword. (Yes, it was a real sword and he really swallowed it.) But you’ll have to buy the on demand digital pass to see it in all its glory. )
Roderick shared with us how to be remarkable in business. One of my favorite takeaways from Roderick’s presentation was when he talked about when he first started out, always trying to just do the most amazing tricks, but not connecting emotionally with his audience. As he said, they were wowed, but they weren’t moved. You need to connect with your audience.
Chris Brogan took the stage next and shared with us how important it is to fall in love with “not knowing” and not being afraid of “being dumb.” You can learn a lot that way.
Rich Brooks (that’s me) took the stage next. (Brilliant, right? Follow Chris Brogan and a sword swallower at your own conference and people might think you’re someone special, too. )
Judging from the tweets during my session (damn straight I read them, people!) the big takeaway was around publishing higher quality content less often.
“You can’t beat the Internet on volume, but you can beat it on quality, clarity and perspective.” Read the rest of this entry »