So much of the news around social media and teens is negative: too much screen time, lack of personal interaction and cyberbullying.
The girls of McAuley High School have turned this on its head by running a Social Media Club that focuses on personal responsibility and developing a marketing plan that helps drive admissions in Maine’s only all-girls Catholic high school.
The idea of creating a Social Media Club came about during a meeting I had with flyte’s long time partner, Braden Buehler of Narrative Design & Ericka Sanborn of McAuley. We were discussing how to reach more potential students, not just their parents, through social media. I had some thoughts, but since I’m not party of the Twilight/Taylor Swift/American Idol demographic, I felt we should ask some of the students which social platforms they were currently using.
From there the idea of developing a Social Media Club–similar to a Chess Club or Math Club–took root. Not only did we want to bring in students on a regular basis to provide insight into what platforms we should be using, but we wanted their help in developing a school-wide code of responsibility for McAuley students on social media.
We wanted to hear directly from them why they chose McAuley, and how we could share those stories through social media.
In fact, we wanted them to run many of the social channels, updating the McAuley Facebook page, tweet out from McAuley, build the McAuley Pinterest boards, and take pictures under the McAuley Instagram account.
In short, we gave them the keys to the car! Read the rest of this entry »