Archive for the ‘Business Philosophy’ Category


Finding Work/Life Balance When You Can’t Leave Work Behind

Wednesday, June 19th, 2013

Achieving Work Life BalanceThere are plenty of theories on how you can achieve work/life balance.

Some people suggest that you don’t bring your work home with you. Others say that you shouldn’t check email at night or on the weekends. A spouse might suggest you leave your work-supplied smart phone in the office when you come home at night.

Right. Like I’m not going to want to play Words With Friends tonight.

It’s even tougher for small business owners. So much of our ego, our creativity, and our livelihood are wrapped up in our business.

It’s impossible to leave those things behind at the office, so creating a hard line between work and the rest of our life is blurry at best.

Add in our—well, at least my—need to be connected on social media, it opens up channels for people to see my activity on Twitter or Facebook at any hour of the day. Suddenly they feel free to ask me how a project is going or when they can expect that proposal

My work/life balance is further complicated by working with my beautiful wife. (The beautiful part isn’t complicating, but I know she reads most of my stuff.)

It’s a rare evening or weekend when we don’t discuss a work agreement coming in, or finding a good PCI-compliant hosting company, or how we can better market our mobile-friendly websites.

So with all that in mind, I want to share with you some of the ways I’ve found some work/life balance, when there doesn’t seem to be a line between work and life.  (more…)


10 Team Building Activities That Bring a Diverse Workplace Together

Wednesday, February 13th, 2013

Team Building ActivitiesToo often we fall into the trap of hiring people “like us” for our small business because that’s what makes us comfortable.

But by developing a diverse workforce, you can come at a challenge from a variety of different angles because of the unique life experiences each of you have. If everyone in your office is similar, you have limited experiences from which to draw…none of which may be helpful in a moment of crisis.

Of course, “diverse” means more than just race. It can mean gender, age, religion, background, physical ability and more.

However, if you do have a varied group of employees, sometimes the differences seem more obvious than the similarities. You’ll need to find ways in and outside of the office to build a team that works well together.

At the same time, a trust building weekend at a luxury hotel may be more than most small businesses can afford.

The trick is to find activities that fit your budget, foster relationships, and help create positive, lasting memories.

Here are ten affordable team-building exercises that can help that don’t require you to hold hands, do trust falls, or sing Kumbaya:

1. Play hooky for the afternoon.

Take the team out for an afternoon at a local pool hall or bowling alley. Both are affordable, and you can probably find ones that do and don’t serve alcohol, depending on your company handbook.

2. Start a Book Club 

As is the case with most book clubs, make sure that each employee gets a turn at picking a book. This can be something that’s held monthly in the lunchroom or done after work.

(If it’s company sponsored, you may want to set some ground rules, like 50 Shades of Gray is off-limits. And poorly written.)

One important thing to remember—from book clubs to gardening clubs to jogging clubs—this can’t be company mandated, or end up in the employee’s permanent file based on whether they join or don’t join.

The moment they feel that this is a forced death march, morale plummets.

3.  Get outside.

Depending on where you live, you can find some great outdoor activities.

We recently had a day out at an archery range run by L.L. Bean’s Outdoor Center.  While few of us had a lot of experience playing with a bow and arrow, it was a fun morning out of the office, and we all had some good stories to tell afterward.

If you are going to do a physical activity, make sure it’s something that everyone in the company can take part in. A day of rock climbing or spelunking may not mix well with a sedentary work force. 

4. Volunteer together.

Whether it’s a Saturday in a soup kitchen or working with Habitat for Humanity to put a roof over a needy family’s head, pulling together for a cause can turn even the most cynical of your work staff into an old softie.

Plus, you’re doing something good for the community. 

5. Lunch & learns.

Bring in an expert and enough pizza to feed the group once a month. Maybe one month you bring in a financial planner to help people set up their 401’s and 529’s.

The following month bring in a dietician who creates unique meal plans for each employee. After that, hire an extreme couponer and learn how to find the best deals online and off.

Make the meetings optional, but throw in the pizza as an enticement.

6. Get the whole family involved.

Plan an afternoon picnic at a local park and invite spouses, kids, and significant others to join you.

You can ask someone to arrange some kid games like kick the can or spoon races. Make sure you pack some Frisbees, footballs or playing cards in your trunk, depending on your staff.

7. Root for the home team.

OK, taking the team out to a sporting event can get pricey, but it doesn’t have to be tailgating at an NFL game.

Most cities have a minor league team in one of the major sports. Near our offices there are NASCAR races every Thursday during the summer, and the Sea Dogs, Red Claws and Pirates play baseball, basketball and hockey, respectively.

There’s even a roller derby league. :)

You might be surprised what’s around and what’s affordable.

8. BBQ at the Boss’s House.

Make it a potluck and ask everyone to bring his or her favorite childhood dish.

Yes, you might get six dishes of American Chop Suey, but at least there will be leftovers.

While catered events are nice, potluck gives the event a more relaxed, intimate feel.

9. Play games.

While not all employees relish the idea of playing games—whether over lunch, after work or at a retreat—generally once it gets started the competitive juices take over.

Make sure that the games are team-based, and find games that require diversity in a team, like trivia or Pictionary.

10. Ask your employees what activities they want to engage in.

The best activities that bring a team together come from the bottom up. Ask your team for input and suggestions on what you could do as a company.

Over the past few years the flyte crew has gone bowling together, practiced archery, and taken a day cruise on a wind jammer…all suggestions that came from my employees.

Now it’s your turn…what affordable team building experiences have you been part of, and how did it turn out?

Rich Brooks
Don’t Try This At Work  

I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Visit http://facebook.com/visasmallbiz to take a look at the reinvented Facebook Page: Well Sourced by Visa Business. The Page serves as a space where small business owners can access educational resources, read success stories from other business owners, engage with peers, and find tips to help businesses run more efficiently. Every month, the Page will introduce a new theme that will focus on a topic important to a small business owner’s success. For additional tips and advice, and information about Visa’s small business solutions, follow @VisaSmallBiz and visit http://visa.com/business.


Whole Foods Does Social Media Right

Sunday, August 5th, 2012

While there certainly was a social media #fail here, it was on me, and not Whole Foods.

As we were packing to head out on our annual family vacation to Little Sebago I decided I wanted to head over to Whole Foods in Portland and pick up some of my favorite breakfast burritos from PJs Organics.

My wife, Cybele, asked me to pick up some Kind bars while I was there. At the same time I happened to see one of my friends had checked in at Whole Foods and I jokingly told him to pick up the Kind bars for me. Moments later, Whole Foods joined in the conversation, as you can see below.

Original Whole Foods Tweet

I really didn’t expect Whole Foods in Portland to put aside the Kind bars for me, although I thought I’d buzz by customer service just for fun and to bust them.

The customer service desk wasn’t where I thought/remembered it to be, and once I found the Kind bars I grabbed the rest of my shopping list and took off, not thinking to check my Twitter feed.

It wasn’t until I got home that I saw the more recent tweets from @WFMportlandME: (more…)


How to Improve Your Focus for Small Biz Success

Friday, August 3rd, 2012

Photo by Craig MaccubbinAs I watch our athletes compete on the world stage I’m astounded by the level of dedication they needed to get there, as well as the focus they need to compete against the world’s best. 

They require incredible concentration, including the ability to shut out the crowd noise, the competition, the weather and just focus on the task at hand. 

It made me realize that small business owners often struggle with similar distractions…albeit with a smaller audience watching our every move.

The difference between success and failure for many small business owners may be our ability to focus on the most important and profitable aspects of our jobs at any given time. Throughout the day we’re bombarded with Skypes, tweets, chat windows, emails, ringing phones and more, all clamoring for our attention.

 If you sometimes struggle with distractions, here are some expert tips on how you can improve your focus and get more done in less time.

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Dealing With Your Mistakes

Monday, July 23rd, 2012

Cooking Fish in FoilHow people remember you is not by your mistakes, but how you respond to them.

Last Friday one of our clients, Cap’n Ron from Maine Ocean Adventures, stopped by our offices to drop off a huge catch of fish as a gift to the flyte crew.

(You can see a small sampling of the finished product to the right.)

The fish were not in thanks for a job well done.

In fact, we made an error while launching his site that actually hurt his visibility. Once we realized what had happened we fixed the problem. Once fixed, we gave him additional marketing help, wrote some blog posts for him and employed some white-hat ninja tricks to boost his visibility, all free of charge.

When Cap’n Ron dropped by he told me that service companies need to stand behind their work, and he felt that Cybele and Joan had really gone above and beyond in fixing the problem.

That reminded me of a study I read about years ago.

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Web Marketing Influence: Scarcity

Monday, January 16th, 2012

DiamondsThings that are scarce are perceived as more valuable than things that are plentiful. How can you use this to improve your web marketing and social media?

In the final tenet of Robert Cialdini’s Influence: The Psychology of Persuasion, he examines scarcity.

Like reciprocity, commitment & consistency, social proof, liking and authority before it, scarcity has an undue influence on us due to our desire for shortcuts.

We have been trained that things that are rarer have more value than things that are common. Therefore, to make things appear to have more value, marketers can promote or even fake the scarcity of an object or information.

Like many people, I subscribe to a number of daily deals, like LivingSocial. I know that if I don’t act now, I’ll miss out on 50% off a massage, food  or snow tires. Interestingly, I’ve noticed I’m less compelled to buy a daily deal these days because I know that if I miss this half-off yoga class, there will be another one from a competing studio next week. The deal is still a good one, but the scarcity has been removed.

Scarcity also plays on our fear of loss. In one example from the book, homeowners who were told how much they would lose by not insulating their house bought at a much higher rate than another group that was told how much they would save.

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Web Marketing Influence: Authority

Friday, January 13th, 2012

You Will Respect My Authoritah!People are trained to follow authority figures. How can you establish your authority in your web marketing and social media activity?

We’ve discussed the power of reciprocity, commitment, social proof and liking in Robert Cialdini’s Influence: The Psychology of Persuasion, so far. Now it’s time to look at the power that authority holds over us.

Like social proof, authority gives us a short cut in dealing with the complexity of the modern world. We listen to our doctors about health care issues, professors about scholarly matters, and talking heads on TV for everything from child-rearing to national security issues.

Often, this is a good thing. People often become authorities after years of rigorous study. However, in a famous experiment by Stanley Milgram, average people were persuaded to shock another person to near death by a person wielding nothing more than a clipboard and a white lab jacket. (Thankfully, there was no electricity and the person being “shocked” was a confidant.)

Experiment after experiment showed that humans are completely unaware of the amount of autonomy they give over to others, just because of a title, clothing, or trappings.

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Web Marketing Influence: Liking

Wednesday, January 11th, 2012

We like to do business with people we like. So, how does that impact your web marketing and social media activities?

You like me! You really, really like me!

In Robert Cialdini’s book Influence: The Psychology of Persuasion, he talks about the tenets of influence. So far we’ve seen reciprocity, commitment & consistency, and social proof in action, and now we move on to liking.

It’s no surprise that we’re influenced by people we like…what’s surprising is the degree to which we’re influenced by people we like, or even those who leverage the names of people or things we like. (This is why the Tupperware party is so powerful, and why organizations send our kids’ friends to sell us candles and popcorn buckets we don’t need.)

We can see this at work on some of our favorite social media platforms, such as Facebook, Twitter and LinkedIn, that “suggest” that we might like a number of other people on the network, thus strengthening the network and lessening the chances that we’ll leave. The social ads on Facebook are similar, when they show a product and let us know a friend “likes” it.

There’s a number of things that impact our liking of a person or brand:


Web Marketing Influence: Commitment and Consistency

Friday, January 6th, 2012

Drive SafelyPeople are hard-wired to be consistent, especially when they’ve publicly committed to a belief. How does that impact your web marketing & social media?

In chapter 2 of Robert Cialdini’s masterful Influence: The Psychology of Persuation, we learned that people have a knee-jerk reaction to responding in kind (or better) to favors…a trait referred to as reciprocity. Now, in the next chapter, we learn that we also wish to be seen as consistent.

Cialdini has a wealth of examples of this in his chapter, but one example that stuck with me is the story of people who agreed to put a giant, ugly sign on their front lawn, in front of their gorgeous home, that said Drive Safely. Not surprisingly, only 17% agreed.

However, in another group, they got an astounding 76% to agree to the same ugly signs! What was the difference?

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Web Marketing Influence: Reciprocation

Wednesday, January 4th, 2012

Paper.liAs humans, we are hard-wired to reciprocate a favor. By building favors into your online marketing you can ethically grow your business.

One of the major tenets of influence, according to Robert Cialdini’s Influence: The Psychology of Persuation, is reciprocity. Cialdini says:

“We are trained from childhood to chafe, emotionally, under the saddle of obligation. For this reason alone, then, we may be willing to agree to perform a larger favor than we received, merely to relieve ourselves of the psychological burden of debt.”

This is why Hare Krishnas give flowers to travelers at airports before asking for money; they know it’s difficult for people to receive a gift–no matter how small–and then refuse to give a donation.

In another example, the Disabled American Veterans organization sent a donation request mailing that got a respectable 18% response rate. They did another mailing and included those self-adhesive address labels and nearly doubled their response rate to 35%!

These are interesting examples of human behavior, but how can you use them to market your business? (And to do it ethically!)

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