Archive for the ‘Client News’ Category

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Portland, Maine Lodging: The Inn at St. John

Thursday, July 6th, 2006

Innatstjohn
If you’re looking for a place to stay in Portland, Maine, you may want to check out The Inn at St. John’s new Web site (designed by flyte new media, natch.)

This pet-friendly inn offers 39 rooms in a fully restored European-style inn. Each room is unique, some offering luxury king size beds and whirlpool baths. (Also, you’re right next door to the Dogfish Café, a great local eatery.)

The Inn offers free pickup from the Portland International Jetport, Concord Trailways Bus Station and the Amtrak’s Downeaster train, so what are you waiting for? Make a reservation today!

Rich Brooks
Pet-Friendly Web Design

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Posted in Client News, Web Site Launches | No Comments »


Visiting the Inn at Ocean’s Edge

Tuesday, June 27th, 2006

Took a trip up the Maine coast today along route one. It was foggy out, but still just beautiful countryside. Rocky coast, pine trees, roadside stands selling fresh strawberries, you know the routine. (No moose spottings, though. Guess they’re all in Portland these days.)

I was going up to Lincolnville, Maine, just north of Camden and Rockport to visit Jesse and Heather from the Inn at Ocean’s Edge and Sharon Kitchens from SK Public Relations. We had just created an interim site for the Inn and given a new face to The Inn at Ocean’s Edge Blog.

I was doing some business blog consulting, strategizing with them on categories, themes, what to blog about, who would blog on what topics, how to promote the blog through pinging and tagging….

While I was there I took some photos of the new "infinity" pool, the inn, and the chef Bryan planting herbs that will be used on dishes later this season. You can’t really tell from the photo, but the infinity pool throws sheets of water over the side; it’s really stunning.

I meant to take some photos of the coast but my camera’s battery died on me. Enjoy!

Oceans Edge Pool House

Infinity Pool

The Edge Restaurant

Planting Herbs

Rich Brooks
Blogging in Maine

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Posted in Business Blogs and Blog Marketing, Client News | No Comments »


Doza Bench Giveaway from Green Design Furniture

Monday, June 26th, 2006

Dozabench
Long time flyte client Green Design Furniture is giving away a 25" Doza Bench to one lucky new subscriber to greenmail, their new email newsletter.

I didn’t have a photo of their 25" bench, but this a bench from the same family and should give you an idea of what you might win. Like all of Doug’s work, there’s an amazing attention to detail.

You can see more of his new Doza collection here.

If you want to enter the giveaway be sure to sign up by July 31st, 2006.

Rich Brooks
Flyte Employees and Their Immediate Family are not Eligible

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Posted in Client News, Email Marketing | 4 Comments »


Branding Your Digital Documents

Wednesday, June 14th, 2006

We often work with our clients on creating a consistent brand across all of their marketing material, online and off.

We ensure that their Web site and their email newsletter and their business blog all complement each other, even if they aren’t exactly the same. When someone receives your email newsletter they should never question who sent it.

We’ve created customized, complementary Word templates so that clients could send digital letterhead for proposals and correspondence. We’ve created custom PowerPoint slides for our clients’ presentations so that they stand out from the generic Microsoft templates that other speakers use.

Marketingcalculator
But this is the first time we’ve created a customized Excel spreadsheet. The Marketing Source, a leading strategic marketing firm that helps small business and non-profits, created a Marketing Campaign ROI Calculator which can be downloaded free from their home page.

By customizing the color scheme, fonts and layout and adding a logo, the ROI calculator is now an extension of The Marketing Source’s brand. There’s even embedded links back to their Web site.

If you have created a calculator or similar tool using Excel, don’t just hand it out without first branding it–or hiring flyte to do it for you. ;-)

With digital products you never know how far or wide they might be distributed, ultimately finding the desk of your next client.

Rich Brooks
Web Marketing Expert

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Posted in Client News, Entrepreneur & Small Business, Web Marketing | No Comments »


Maine Real Estate Blog

Thursday, May 18th, 2006

Whittenblog_1
We just finished putting the final touches on our client David Whitten’s Maine Real Estate Blog, and personally I think it kicks ass.

Of course, I’m kind of biased.

Besides just looking really, really sweet Dave’s got some great content posted there. Recent posts include:

Dave’s business blog allows him to establish his expertise in a competitive market and drive qualified traffic to his Web site. There’s also a nice consistency between the two sites, helping him from a branding standpoint.

Are you ready for your blog?

Rich Brooks
Business Blogging Expert

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Posted in Business Blogs and Blog Marketing, Client News, Entrepreneur & Small Business, flyte news, Web Site Launches | 11 Comments »


Sex and Closet Organization

Monday, May 15th, 2006

I met a lot of great people at the NAPO annual conference a couple months back, but two of the most engaging were Lori and Claire of Sort It Out, a professional organization company out of St. Louis.

They came to my seminar on How to Plan, Build and Promote a Business Blog and got really excited about the possibilities of writing a blog. Although we’ve just started working with them, I happened to check their blog today and saw a great post titled, Is Cleaning Your Closet Better Than Sex?

“The National Association of Professional Organizers Web site cites a survey taken by the Ikea furniture company in 2001 that inexplicably asserted that 31 percent of respondents got more satisfaction from cleaning a closet than having sex.”

Personally, it makes me wonder about the skills and experience of Ikea customers, but that’s fodder for another post.

Rich Brooks
I Can’t Clean the Closet, I Have a Headache

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Posted in Business Blogs and Blog Marketing, Client News | No Comments »


Parents Guide for Learning Disabilities

Wednesday, April 26th, 2006

Ncldpc
Yesterday the National Center for Learning Disabilities (NCLD) launched the Parents Center of their newly-designed Web site.

As they put it:

This new section of ld.org is dedicated to parents who suspect their child may have a learning disability, or may already have a child receiving special education support and services.  We’re offering many new tools, resources and helpful information including:


  • A Parent’s Guide to IDEA – an in-depth, easy-to-read explanation of the Federal special education law that determines educational rights and opportunities for students with learning disabilities. The Guide includes checklists, sample letters and audio clips of parents telling their own stories of meeting challenges in their LD journey.
  • Parent Advocacy Briefs – short guides to issues like high stakes testing, which many parents confront as they work with schools to provide a high quality, supportive education for their children with learning disabilities and Response to Intervention (RTI).
  • Articles on reading fluency, college planning, the social aspects of LD and more.

Flyte had the privilege of helping NCLD on the design and development of this section of their site (the image above gives you an idea of the sandbox we had to play around in.) We also designed the PDFs that have been developed for this guide.

Rich Brooks
The Unofficial Web Developer for LD Organizations

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Posted in Client News, Web Site Launches | 2 Comments »


Why Leaders Lose Their Followers – Cardinal Vector

Wednesday, April 19th, 2006

Cardinalvector
I’ve always been interested in leadership as it’s not a skill that comes naturally to me.

In the movie Gladiator I was fascinated watching Russell Crowe’s character assume leadership positions (whether in the army or as a prisoner) and watching everyone else naturally gravitate to him, following his orders, even sacrificing their lives. (Yes, I know it’s just a movie.)

Recently we launched a Web site for the Cardinal Vector Group, a company that provides services for leaders to promotes ethical behavior and corporate loyalty.

CVG has posted a free article at their site called The 5 Top Reasons Leaders Lose Their Followers and it’s worth checking out for anyone in a leadership position. (Email registration required.)

To learn more about Cardinal Vector’s leadership services visit their Web site.

Rich Brooks
Maine Web Site Design

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Posted in Business Philosophy, Client News, Web Site Launches | No Comments »


CrazyBusy: Overstretched, Overbooked, and About to Snap!

Sunday, March 26th, 2006

Crazybusy_2Dr. Ed Hallowell, one of flyte’s clients, was interviewed in one of my must-read magazines, BusinessWeek. The article appears in the April 3 issue and is titled Zen and the Art of Thinking Straight (premium content.)

It’s in support of his new book, CrazyBusy: Overstretched, Overbooked, and About to Snap–Strategies for Coping in a World Gone ADD.

"Crazy Busy" is a term that has become my catch-phrase when people ask how business is going. It’s how most entrepreneurs live their lives.

Am I crazy busy? It’s a beautiful Sunday morning in Maine and I’m inside working (and blogging) while my wife is at the gym with our two kids. Yeah, I’d say I’m crazy busy.

Hey, Ed! How about a free copy for your favorite Web developer?

Rich Brooks
Crazy Busy

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Posted in Business Philosophy, Client News, Entrepreneur & Small Business | No Comments »


Handcrafted Jewelry from Portland, Maine – Chaya Studio

Thursday, March 23rd, 2006

ChayaThis morning flyte launched the redesigned and redeveloped Web site for Chaya Studio, designers of handcrafted, unique jewelry.

Chaya Caron has some stunning pieces of jewelry for sale online in her jewelry gallery, and some great examples of the custom jewelry she’s created for others…why not for you?

Although her previous design was nice, it relied heavily on images and thus was difficult to update and didn’t rank well at the search engines.

The new site is a nice mixture of beautiful photographs by Robert Diamante and descriptive, keyword-rich copy that the search engines can understand and archive.

Rich Brooks
Maine Web Site Design for Mainers (and Beyond)

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Posted in Client News, Web Site Launches | 1 Comment »

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