Archive for the ‘Entrepreneur & Small Business’ Category


How Your Small Business Can Create Content That Attracts New Customers

Monday, May 13th, 2013

How to Create Valuable Content That Attracts New CustomersOnline lead generation is critical to every small business. Our websites–and related properties–need to be constantly attracting new customers. 

Content–valuable content–is what attracts prospects to our website where we can begin the process of turning them into customers.

Since so many of us turn to search engines or our favorite social media platform to answer questions and solve problems, as businesses we need to make sure that we’re there, too, ready to help.

Start by Creating Valuable Content

Value is in the eye of the beholder, and in this case the only beholder that matters is your ideal customer. What are they struggling with that you can help them with?

Let’s imagine you run a dentistry practice, and you’re looking to get new patients for cosmetic dentistry. You might start by brainstorming some questions or concerns that your ideal customer may have:

  • What is cosmetic dentistry?
  • How much does cosmetic dentistry cost?
  • Will my insurance cover teeth bonding? 
  • What’s the difference between teeth bleaching and veneers?
  • What questions should I ask before choosing a dentist for cosmetic dentistry?

These questions can come from your experience, surveys, actual questions people ask you or more. For more ideas on how to come up with great content ideas, check out 13 Ideas for Writing Content Your Audience Wants to Read.  (more…)


Build-A-Biz Teaches Entrepreneurship to Maine Youth

Friday, May 10th, 2013

Build-A-Biz: Maine Youth EntrepreneurshipBuild-A-Biz is a youth entrepreneurial education program to kids how to start and operate their own businesses.

I remember the first time I met Kate Krukowski Gooding, the founder and director of Build-A-Biz. I was presenting for the Maine Center for Entrepreneurial Development and she came up and introduced herself. Half-way through explaining what she did, I interrupted her and said, “I want to be a part of that!”

In Maine, something like 95% of adults are employed by small businesses, so entrepreneurship is a critical skill for Mainers. 

As Kate told me, kids learn at a young age, and it’s up to us to give them experience. It’s important for kids to have the tools and experience that a program like Build-A-Biz offers, whether they start their own companies or work for others. 

Build-A-Biz offers two programs, one for children 5-8 and the other for children 9-15. Both offer four modules:

  • Setting goals
  • Finance
  • Advertising & marketing
  • Running your business.

The only difference is that the younger kids watch instructional videos, while the older group reads the material. There’s also an “elevator pitch” contest for the older kids.

On May 19th, kids across the state of Maine are going to be starting their businesses…a kickoff for running their businesses during the summer.

One of the things I especially like about Build-A-Biz compared to other youth entrepreneurship programs is that this one isn’t just one day…it’s the beginning of a lifetime of entrepreneurship learning. 

Build-A-Biz website was designed by the Via Agency and built by flyte on a responsive platform for optimal viewing on all devices.

Rich Brooks
Responsive WordPress Web Design 


5 Financial Planning Tips for Your Small Business

Wednesday, April 10th, 2013

It’s that time of year again: tax season. Lately people have been asking me—me—for financial planning tips.

Me, the guy with the five-dollar latte in his hand.

So, I did what any smart entrepreneur would do: I outsourced to people smarter than me.

I asked five financial planning whizzes for their best tip, then I asked my wife, Cybele, who runs the books here at flyte and at home, to add some additional vetted resources for your researching pleasure.  (more…)


10 Team Building Activities That Bring a Diverse Workplace Together

Wednesday, February 13th, 2013

Team Building ActivitiesToo often we fall into the trap of hiring people “like us” for our small business because that’s what makes us comfortable.

But by developing a diverse workforce, you can come at a challenge from a variety of different angles because of the unique life experiences each of you have. If everyone in your office is similar, you have limited experiences from which to draw…none of which may be helpful in a moment of crisis.

Of course, “diverse” means more than just race. It can mean gender, age, religion, background, physical ability and more.

However, if you do have a varied group of employees, sometimes the differences seem more obvious than the similarities. You’ll need to find ways in and outside of the office to build a team that works well together.

At the same time, a trust building weekend at a luxury hotel may be more than most small businesses can afford.

The trick is to find activities that fit your budget, foster relationships, and help create positive, lasting memories.

Here are ten affordable team-building exercises that can help that don’t require you to hold hands, do trust falls, or sing Kumbaya:

1. Play hooky for the afternoon.

Take the team out for an afternoon at a local pool hall or bowling alley. Both are affordable, and you can probably find ones that do and don’t serve alcohol, depending on your company handbook.

2. Start a Book Club 

As is the case with most book clubs, make sure that each employee gets a turn at picking a book. This can be something that’s held monthly in the lunchroom or done after work.

(If it’s company sponsored, you may want to set some ground rules, like 50 Shades of Gray is off-limits. And poorly written.)

One important thing to remember—from book clubs to gardening clubs to jogging clubs—this can’t be company mandated, or end up in the employee’s permanent file based on whether they join or don’t join.

The moment they feel that this is a forced death march, morale plummets.

3.  Get outside.

Depending on where you live, you can find some great outdoor activities.

We recently had a day out at an archery range run by L.L. Bean’s Outdoor Center.  While few of us had a lot of experience playing with a bow and arrow, it was a fun morning out of the office, and we all had some good stories to tell afterward.

If you are going to do a physical activity, make sure it’s something that everyone in the company can take part in. A day of rock climbing or spelunking may not mix well with a sedentary work force. 

4. Volunteer together.

Whether it’s a Saturday in a soup kitchen or working with Habitat for Humanity to put a roof over a needy family’s head, pulling together for a cause can turn even the most cynical of your work staff into an old softie.

Plus, you’re doing something good for the community. 

5. Lunch & learns.

Bring in an expert and enough pizza to feed the group once a month. Maybe one month you bring in a financial planner to help people set up their 401’s and 529’s.

The following month bring in a dietician who creates unique meal plans for each employee. After that, hire an extreme couponer and learn how to find the best deals online and off.

Make the meetings optional, but throw in the pizza as an enticement.

6. Get the whole family involved.

Plan an afternoon picnic at a local park and invite spouses, kids, and significant others to join you.

You can ask someone to arrange some kid games like kick the can or spoon races. Make sure you pack some Frisbees, footballs or playing cards in your trunk, depending on your staff.

7. Root for the home team.

OK, taking the team out to a sporting event can get pricey, but it doesn’t have to be tailgating at an NFL game.

Most cities have a minor league team in one of the major sports. Near our offices there are NASCAR races every Thursday during the summer, and the Sea Dogs, Red Claws and Pirates play baseball, basketball and hockey, respectively.

There’s even a roller derby league. :)

You might be surprised what’s around and what’s affordable.

8. BBQ at the Boss’s House.

Make it a potluck and ask everyone to bring his or her favorite childhood dish.

Yes, you might get six dishes of American Chop Suey, but at least there will be leftovers.

While catered events are nice, potluck gives the event a more relaxed, intimate feel.

9. Play games.

While not all employees relish the idea of playing games—whether over lunch, after work or at a retreat—generally once it gets started the competitive juices take over.

Make sure that the games are team-based, and find games that require diversity in a team, like trivia or Pictionary.

10. Ask your employees what activities they want to engage in.

The best activities that bring a team together come from the bottom up. Ask your team for input and suggestions on what you could do as a company.

Over the past few years the flyte crew has gone bowling together, practiced archery, and taken a day cruise on a wind jammer…all suggestions that came from my employees.

Now it’s your turn…what affordable team building experiences have you been part of, and how did it turn out?

Rich Brooks
Don’t Try This At Work  

I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Visit http://facebook.com/visasmallbiz to take a look at the reinvented Facebook Page: Well Sourced by Visa Business. The Page serves as a space where small business owners can access educational resources, read success stories from other business owners, engage with peers, and find tips to help businesses run more efficiently. Every month, the Page will introduce a new theme that will focus on a topic important to a small business owner’s success. For additional tips and advice, and information about Visa’s small business solutions, follow @VisaSmallBiz and visit http://visa.com/business.


Whole Foods Does Social Media Right

Sunday, August 5th, 2012

While there certainly was a social media #fail here, it was on me, and not Whole Foods.

As we were packing to head out on our annual family vacation to Little Sebago I decided I wanted to head over to Whole Foods in Portland and pick up some of my favorite breakfast burritos from PJs Organics.

My wife, Cybele, asked me to pick up some Kind bars while I was there. At the same time I happened to see one of my friends had checked in at Whole Foods and I jokingly told him to pick up the Kind bars for me. Moments later, Whole Foods joined in the conversation, as you can see below.

Original Whole Foods Tweet

I really didn’t expect Whole Foods in Portland to put aside the Kind bars for me, although I thought I’d buzz by customer service just for fun and to bust them.

The customer service desk wasn’t where I thought/remembered it to be, and once I found the Kind bars I grabbed the rest of my shopping list and took off, not thinking to check my Twitter feed.

It wasn’t until I got home that I saw the more recent tweets from @WFMportlandME: (more…)


How to Improve Your Focus for Small Biz Success

Friday, August 3rd, 2012

Photo by Craig MaccubbinAs I watch our athletes compete on the world stage I’m astounded by the level of dedication they needed to get there, as well as the focus they need to compete against the world’s best. 

They require incredible concentration, including the ability to shut out the crowd noise, the competition, the weather and just focus on the task at hand. 

It made me realize that small business owners often struggle with similar distractions…albeit with a smaller audience watching our every move.

The difference between success and failure for many small business owners may be our ability to focus on the most important and profitable aspects of our jobs at any given time. Throughout the day we’re bombarded with Skypes, tweets, chat windows, emails, ringing phones and more, all clamoring for our attention.

 If you sometimes struggle with distractions, here are some expert tips on how you can improve your focus and get more done in less time.

(more…)


Dealing With Your Mistakes

Monday, July 23rd, 2012

Cooking Fish in FoilHow people remember you is not by your mistakes, but how you respond to them.

Last Friday one of our clients, Cap’n Ron from Maine Ocean Adventures, stopped by our offices to drop off a huge catch of fish as a gift to the flyte crew.

(You can see a small sampling of the finished product to the right.)

The fish were not in thanks for a job well done.

In fact, we made an error while launching his site that actually hurt his visibility. Once we realized what had happened we fixed the problem. Once fixed, we gave him additional marketing help, wrote some blog posts for him and employed some white-hat ninja tricks to boost his visibility, all free of charge.

When Cap’n Ron dropped by he told me that service companies need to stand behind their work, and he felt that Cybele and Joan had really gone above and beyond in fixing the problem.

That reminded me of a study I read about years ago.

(more…)


10 Things I Learned from Norm Brodsky

Thursday, June 14th, 2012

Norm BrodskyWhat I learned from meeting with Norm Brodsky.

Yesterday I got to meet with one of my entrepreneurial heroes, Norm Brodsky.  I have been reading Norm’s articles in Inc. magazine for about the last twelve years or so, and really enjoyed his book, The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up.

If you run a business, Norm’s a must-read.
 
Here are a few things I learned from our meeting. (more…)

How to Prepare for the End of Facebook

Sunday, June 10th, 2012

Facebook GraveIs your small business prepared for a post-Facebook world? Here’s how to make the transition.

With a recent study showing that 50% of Americans feel that Facebook is a fad, fallout from Facebook’s less-than-spectatular IPO, and recent news stories about ads on the popular social network failing to sway users, it may be time to prepare your small business for a future without Facebook.

Start turning fans into prospects and customers.

You don’t own your business page at Facebook…you’re just working someone else’s land.

You’ve never had access to their emails or contact information, and your ability to reach out to them is filtered through EdgeRank and limited by Facebook’s policies. 

You should have had a strategy in place all along to turn fans into customers, to incentivize them to provide you with their contact information.

If you didn’t, it’s not to late to start now.

Start capturing emails.

You need to migrate your fans to a platform you control, and the easiest way to do this is to capture their email addresses. 

The best way to start capturing emails is by creating custom tabs.

While Facebook no longer allows businesses to redirect “non-fans” to a custom tab page, they have increased the visibility of the custom tabs to help us entice both fans and non-fans to visit.

Custom Tabs

With the right offer–”win a free pass” in this case–you can entice visitors to click through to a custom tab. 

And, by using one of the approved custom tab creation tools, such as ShortStackLujure or Constant Contact, for example, you can run a sweepstakes, giving people a compelling reason to complete a lead generation form…moving from “fan” to “prospect”.

Here’s an example  of how to do it from our upcoming conference, Agents of Change, on Facebook

First, create a landing page that you’ll send people to when they click on your custom tab icon:

Custom Landing Tab

This is your landing tab. Note: only non-fans will see it, fans will skip it to the “reveal” tab. 

Make sure your offer is clear and compelling.

In this case the “carrot” is a chance to win a free pass to the conference. Important note! You can only run a giveaway/sweepstakes if you’re using an approved vendor, like the one mentioned above. If you’re trying to run one on your own you are probably running afoul of the Facebook TOS.

Once someone becomes a fan the sweepstakes entry form is revealed:

Custom Reveal Tab

By following this model you can both increase your fan base on Facebook and  build an email subscriber base.

While you’re at it, why don’t you go over to Facebook and enter to win your own free pass to the Agents of Change conference.

Don’t worry, that link opens up in a new window and we’ll still be here when you get back. Promise. :)

Rethink Your Facebook Advertising

OK, so it turns out people on Facebook are more interested in chatting with their friends than buying your stuff, or even clicking on your ads (based on the aforementioned study.)

Well, deal with it.

No one ever clicked on a print ad and yet they are still successful in building awareness and even generating foot traffic and sales.

If no one is clicking on your ad, it doesn’t mean that no one is seeing it. Maybe you should try ads that are more about increasing your visibility than getting clicks. 

Years ago I spent money on a big hanging sign outside our office. I knew it wasn’t going to get anyone to stop in for a quick website, and that it was mostly for ego.

But what I discovered is that people saw it all the time and it legitimized my business in their eyes. Flyte became a bigger company just because people saw our sign.

The same could be true for your Facebook ads. Familiarity may breed awareness, rather than contempt. 

Another advertising approach that you can take is to target your current audience. This is something that Amy Porterfield was promoting when I saw her present at BlogWorld last week. This is especially effective when fans haven’t engaged with you in a while and are less likely to see your updates.

By showing ads to your fans, you are getting back in front of an audience that has already shown interest in you or your business in the past. Just make sure you choose “Only people connected to [Business Page Name]” when drafting your ad.

Targeting Fans in Facebook Ads

One last recommendation is to make sure your advertisements are leading fans and non-fans to your custom tabs for lead capture, rather than to your main business page. In this way, you can increase the chances people will like you and sign up for your email newsletter (or other opt-in form.)

In this case you’ll want to target both fans and appropriate non-fans alike.

Don’t take all your eggs out of the basket.

Whether you agree that Facebook will soon be the next MySpace or Friendster, you shouldn’t abandon the platform if it’s been working for you up until now.

For the time being Facebook will continue to be a powerful force in social media marketing and it won’t go down without a fight.

Keep doing what’s been working for you…just make sure that you have a strategy in place to turn fans into subscribers.

What do you think? 

Will we soon live in a post-Facebook world? What are you doing to prepare for it?

Rich Brooks
Building My List

P.S. All illustrations in this post courtesy of Josh Fisher!


flyte school: Learn Mobile Marketing & Blogging

Friday, May 25th, 2012

flyte school

Learn how to use mobile marketing and blogging to build your business.

In this short video I chat with Ry Russell of VR Marketing Consultants

Ry’s my co-presenter at the upcoming flyte school seminar we’re having on 6.12.2012 at the Rines Auditorium in Portland, Maine.

Ry’s going to be talking about mobile websites, mobile apps, QR codes and text message marketing. He’s used text messaging successfully to build up one of the many businesses he owns, the Saco Drive-In.

I’ll be presenting on building your business through blogging. This is going to be a great afternoon of food and learning for anyone looking to reach a wider audience and connect with their ideal customers.

Early bird tickets are only available through 5.31.2012, so don’t miss out! Grab your tickets now.

(more…)