Archive for the ‘Entrepreneur & Small Business’ Category

« Older Entries

What Do You Do When Social Media Doesn’t Work?

Wednesday, February 1st, 2012

Wet FloorWhat do you do if you’re active in social media but it’s not helping your small business?

Dear Rich,

I run a commercial cleaning business and I’ve been using social media for almost a year. I have been blogging three times a week, creating videos, and tweeting several times a day. We have a Facebook page that gets updated multiple times a day but has very few fans and only my employees and family members engage with it, and only when I threaten them! Even when we ran a contest with an iPad 2 as a prize we only got a handful of new likers.

We set up a Google+ page for our business, but almost no one has circled us, despite the fact that we’re putting out fresh content daily.

Most importantly, in looking at our traffic reports, almost no traffic comes from our social media activity, and none of our new clients mention social media when we ask how they found us.

What are we doing wrong? I feel like I’m banging my head against the wall.

–Confounded in Cornish

(more…)

Tags: , , , , , , ,
Posted in Entrepreneur & Small Business, Search Engine Marketing, Social Media | 4 Comments »


Social-Local-Mobile & SEO Workshops in Portland, ME

Sunday, January 29th, 2012

Take your web marketing to the next level with these in-person workshops.

As part of flyte‘s commitment to education this year, we’ll be putting on monthly lunch & learn seminars we’re calling flyte school.

And as part of my commitment to not hog the spotlight all the time, I’m teaming up with some amazing marketing experts to help me out.

The first one is Tobin Slaven of Dream Local. He’s going to be presenting on The Perfect Storm: Social-Local-Mobile.

Last year social media was all the rage, but 2012 will mark the widening gap between businesses that are harnessing social and the power of word of mouth advertising versus those who are going to miss the boat. This presentation will focus on the new consumer and how their use of tools to tune out and filter away traditional forms of advertising, is creating a whole new opportunity for customer service marketing.

Key takeaways will include several free or low cost tools any small business owner can use to build and monitor their brand reputation on social media, local search, and mobile phones.

Sounds awesome, and I’ve seen Tobin present before a number of times. He’s got great material and an easy-to-follow style.

Once Tobin’s done I’ll be presenting on Search Engine Optimization: Rank Higher, Sell More!

You know that search engines can provide your business with loads of new prospects, but why aren’t you getting as much traffic as you’d like? Why are your competitors ranking higher than you? What can you do to increase your search engine visibility? In this seminar, you’ll learn how to improve your organic search engine ranking and drive more qualified leads to your Web site.

Attendees will learn:

  • How to uncover which keyword terms will drive qualified leads to your site
  • What on-page changes will increase your search engine visibility and how to make them
  • How to get more incoming links to improve your search engine ranking
  • The Do’s and Don’ts of search engine optimization

Lunch is included with your ticket.

Seating is limited, so act now! Early bird tickets are available only through January 31st.

Date: Thursday, 2/16/2012
Time: Noon – 2:30pm
Place: Rines Auditorium, Portland Public Library (directions)
Cost: $35 early bird, $50 angry bird

If you can’t make it to Portland, Maine, be sure to check out our web marketing webinars.

Rich Brooks
Maine SEO

Posted in Entrepreneur & Small Business, Search Engine Marketing, Social Media, Web Marketing | 1 Comment »


Web Marketing Influence: Scarcity

Monday, January 16th, 2012

DiamondsThings that are scarce are perceived as more valuable than things that are plentiful. How can you use this to improve your web marketing and social media?

In the final tenet of Robert Cialdini’s Influence: The Psychology of Persuasion, he examines scarcity.

Like reciprocity, commitment & consistency, social proof, liking and authority before it, scarcity has an undue influence on us due to our desire for shortcuts.

We have been trained that things that are rarer have more value than things that are common. Therefore, to make things appear to have more value, marketers can promote or even fake the scarcity of an object or information.

Like many people, I subscribe to a number of daily deals, like LivingSocial. I know that if I don’t act now, I’ll miss out on 50% off a massage, food  or snow tires. Interestingly, I’ve noticed I’m less compelled to buy a daily deal these days because I know that if I miss this half-off yoga class, there will be another one from a competing studio next week. The deal is still a good one, but the scarcity has been removed.

Scarcity also plays on our fear of loss. In one example from the book, homeowners who were told how much they would lose by not insulating their house bought at a much higher rate than another group that was told how much they would save.

(more…)

Tags: , , , ,
Posted in Business Philosophy, Entrepreneur & Small Business, Social Media, Web Marketing | 5 Comments »


Web Marketing Influence: Authority

Friday, January 13th, 2012

You Will Respect My Authoritah!People are trained to follow authority figures. How can you establish your authority in your web marketing and social media activity?

We’ve discussed the power of reciprocity, commitment, social proof and liking in Robert Cialdini’s Influence: The Psychology of Persuasion, so far. Now it’s time to look at the power that authority holds over us.

Like social proof, authority gives us a short cut in dealing with the complexity of the modern world. We listen to our doctors about health care issues, professors about scholarly matters, and talking heads on TV for everything from child-rearing to national security issues.

Often, this is a good thing. People often become authorities after years of rigorous study. However, in a famous experiment by Stanley Milgram, average people were persuaded to shock another person to near death by a person wielding nothing more than a clipboard and a white lab jacket. (Thankfully, there was no electricity and the person being “shocked” was a confidant.)

Experiment after experiment showed that humans are completely unaware of the amount of autonomy they give over to others, just because of a title, clothing, or trappings.

(more…)

Tags: , , , ,
Posted in Business Philosophy, Entrepreneur & Small Business, Social Media, Web Marketing | 1 Comment »


Web Marketing Influence: Liking

Wednesday, January 11th, 2012

We like to do business with people we like. So, how does that impact your web marketing and social media activities?

You like me! You really, really like me!

In Robert Cialdini’s book Influence: The Psychology of Persuasion, he talks about the tenets of influence. So far we’ve seen reciprocity, commitment & consistency, and social proof in action, and now we move on to liking.

It’s no surprise that we’re influenced by people we like…what’s surprising is the degree to which we’re influenced by people we like, or even those who leverage the names of people or things we like. (This is why the Tupperware party is so powerful, and why organizations send our kids’ friends to sell us candles and popcorn buckets we don’t need.)

We can see this at work on some of our favorite social media platforms, such as Facebook, Twitter and LinkedIn, that “suggest” that we might like a number of other people on the network, thus strengthening the network and lessening the chances that we’ll leave. The social ads on Facebook are similar, when they show a product and let us know a friend “likes” it.

There’s a number of things that impact our liking of a person or brand:

Tags: , , , ,
Posted in Business Philosophy, Entrepreneur & Small Business, Social Media, Web Marketing | 3 Comments »


Web Marketing Influence: Social Proof

Monday, January 9th, 2012

Social Proof in Web Marketing & Social MediaWhen we are uncertain of how to behave or react, we look to others to guide our reaction. This is a powerful tool for web marketing and social media.

The first two tenets of Robert Cialdini’s Influence: The Psychology of Persuasion, are reciprocation and commitment & consistency…two items that are hard-wired into us. The next tenet is all about external forces: Social Proof.

From laugh tracks to tip jars, we are influenced by the actions and reactions of others. This is especially true when we’re unsure of how to behave in a given situation.

In Cialdini’s chapter on social proof he includes a number of examples of social proof gone haywire, from Jonestown to the murder of Catherine Genovese and the lack of action or reaction from 38 witnesses.

There are a number of variables that impact social proof’s influence over us.

(more…)

Tags: , , , ,
Posted in Entrepreneur & Small Business, Web Marketing | No Comments »


Web Marketing Influence: Commitment and Consistency

Friday, January 6th, 2012

Drive SafelyPeople are hard-wired to be consistent, especially when they’ve publicly committed to a belief. How does that impact your web marketing & social media?

In chapter 2 of Robert Cialdini’s masterful Influence: The Psychology of Persuation, we learned that people have a knee-jerk reaction to responding in kind (or better) to favors…a trait referred to as reciprocity. Now, in the next chapter, we learn that we also wish to be seen as consistent.

Cialdini has a wealth of examples of this in his chapter, but one example that stuck with me is the story of people who agreed to put a giant, ugly sign on their front lawn, in front of their gorgeous home, that said Drive Safely. Not surprisingly, only 17% agreed.

However, in another group, they got an astounding 76% to agree to the same ugly signs! What was the difference?

(more…)

Tags: , , , , ,
Posted in Business Philosophy, Entrepreneur & Small Business, Social Media, Web Marketing | No Comments »


Web Marketing Influence: Reciprocation

Wednesday, January 4th, 2012

Paper.liAs humans, we are hard-wired to reciprocate a favor. By building favors into your online marketing you can ethically grow your business.

One of the major tenets of influence, according to Robert Cialdini’s Influence: The Psychology of Persuation, is reciprocity. Cialdini says:

“We are trained from childhood to chafe, emotionally, under the saddle of obligation. For this reason alone, then, we may be willing to agree to perform a larger favor than we received, merely to relieve ourselves of the psychological burden of debt.”

This is why Hare Krishnas give flowers to travelers at airports before asking for money; they know it’s difficult for people to receive a gift–no matter how small–and then refuse to give a donation.

In another example, the Disabled American Veterans organization sent a donation request mailing that got a respectable 18% response rate. They did another mailing and included those self-adhesive address labels and nearly doubled their response rate to 35%!

These are interesting examples of human behavior, but how can you use them to market your business? (And to do it ethically!)

(more…)

Tags: , , , , ,
Posted in Business Philosophy, Entrepreneur & Small Business, Web Marketing | 2 Comments »


Marketing With ‘Weapons of Influence’

Tuesday, January 3rd, 2012

Robert Cialdini InfluenceUnlock the secrets of influence and improve the effectiveness of your web marketing and social media efforts.

Robert Cialdini’s Influence: The Psychology of Persuasion starts off with the story of a gift store owner at a tourist destination trying to sell some turquoise jewelery. It’s of good quality and she’s offering a fair price, but no one’s buying.

She tries putting it on sale. No dice.

She moves it to the center of the store. No dice.

She has her sales force push the jewelry. Still, no dice.

In frustration, as she’s leaving for a show, she scrawls a note for her store manager to sell all the jewelry at half-off. When she returns, she’s amazed that it all sold, every last piece.

What’s even more amazing is that her manager misread the handwritten note as DOUBLE the price, which she did.

At the higher price, the jewelry immediately sold out. Why?

(more…)

Tags: , , ,
Posted in Business Philosophy, Entrepreneur & Small Business, Web Marketing | 2 Comments »


Marketing Your Small Business with MarketingProfs

Monday, December 5th, 2011

MarketingProfs LogoLearn how to market your small business, generate tons of online leads, and reach your business goals for 2012.

The “small” in Small Business doesn’t represent your dreams, your goals, or how big you may want to grow your business. However, many small business owners hit their collective heads against budget or human resource limitations.

That’s why MarketingProfs University is offering Marketing Your Small Business, an 11-class course tailor made for small businesses.

Here’s how it works:

  • Each class airs live and is recorded so you can watch later, or as many times as you wish
  • You get access to the class and plenty of support materials
  • You get a certificate of completion (of course, if you run your own small business, you know that the knowledge is what you crave)

You’ll also get these beneies ($813 worth of goodies!):

  • A 3-month MarketingProfs PRO Membership (we get this at flyte…invaluable!)
  • Access to new report DIY Marketing Essentials for Small Business
  • Access to Take 10: How to Build a Twitter Following in a Week
  • Access to Take 10: Creating a YouTube Channel Page that Reflects Your Brand
  • Plus 5 additional popular classes hand-picked from 2011

If you’re ready to grow your business we can save you $200 off the cost of the course. Just use FLYTEMEDIA as your discount code when you register.

(more…)

Tags: , , , ,
Posted in Entrepreneur & Small Business, Web Marketing | 2 Comments »

« Older Entries