This post is sponsored by Visa Small Business, but the opinions are all mine, and any comments are all yours.
What should you do to prepare for the holidays if your company isn’t a natural fit for seasonal celebrations?
The holidays—Christmas, Chanukah, Kwanza, Festivus, you name it—are upon us. Even before Halloween, I see signs of Christmas…at least at the mall.
If you’re selling consumer-focused gifts, chances are you already have a game plan in place. No matter how un-jolly your product is, you’ve figured out the angle to get that chainsaw under the Christmas tree. (Oh, the irony!)
But what if you’re a B2B (business to business) company? What if there’s nothing intrinsically jolly, holy or festive about your product or service? Here are a few options that you can try when it comes to preparing your company for the holiday season. (more…)