Just as a follow up to my Email Marketing Seminar earlier this week…
I said the prices at Topica started at $25/mo and up, but it looks like they’ve doubled their prices. For $50/mo they offer 50K emails per month, but only 5K names in your database. I noticed this when I went to sign up a client for Topica.
I then reviewed Constant Contact, a Topica competitor. Their pricing is very different, so you need to determine what type of email marketing you plan on doing. Constant Contact looks like a better deal for start-ups who might not have so many subscribers when they begin. Their monthly charges work on a curve. For example, there’s no monthly charges for up to 50 subscribers, and $15/mo for up to 500. Plus, you can send unlimited monthly emails to your group.
It also looks like Constant Contact has the same tools available to you, plus they’ve got an 800 number! Topica has no number at all!


