Blog Stats: What You Can Learn From Them

Over the past few days I've really been checking out my blog stats. They're not earth-shattering.

19.54 visitors per day (I'm probably 5 of them.)
56 users so far today (9:40pm Friday night as I type this--yes, I do have a life, thank you very much. In fact tomorrow night I'm dressing up as Sid Vicious and going to a "Sexy Seventies" party at Bubba's Sulky Lounge.)

Still, if I'm averaging 19 and a half visitors, and the last few days 40 - 50, then maybe I'm picking up steam.

Mr. Burns, your campaign seems to have the momentum of a runaway freight train. Why are you so popular?

--Lisa Simpson

Actually, it's not out of pure narcissism that I'm checking out my stats. They're fascinating. The stats don't go too deep, but they do tell you what pages are being requested and the link people used to find you, aka the "referring address."

Many links come from other pages in my blog, but about half come from Google or other search engines. I can also see that sometimes the Google isn't my Google; for example Google.ca or Google.co.uk or even Google.nl. At Google.nl you can "Het web doorzoeken" or "Zoeken in pagina's in het Nederlands."

What's more interesting is that for any search engine link I can determine what the search was for. "Spoofing Email."  "Graphic Design Resumés." "ADHD organizational software."

By clicking on a search engine link I can even determine where my blog ranks for a given search. I'm first for "verizon blocks email." I'm second for "Search Engine F.A.Q." That's just crazy.

It's also interesting.

Recently, my most requested page is on Email Spoofing. Maybe that's a good idea for a newsletter or part of a seminar that I could put on. Also, someone found me by searching on Search Engine F.A.Q. I came up 2nd in that particular search. Maybe I should write an e-course on that. (Or maybe I should wait to see if anyone else does that search.)

In short, it gives me some insight into what people are interested in. Sometimes these people might even be in the market for a Web site or some Web marketing from a Web development firm in Portland, ME.

In case you don't know, incoming links help improve your rank at many search engines, including Google. Also, the words in the incoming link--aka your "anchor text"--are important to your rank for a given search. So maybe since I just created another link [above] to my search engine f.a.q. page, I'll be #1 next time I check.

I plan on talking more about the power of blog links in a later post. But it's getting late, and I've got Bubba's tomorrow.

 

Rich Brooks
Blogging Entrepreneur

Comments

[Suz]

Rich, I'm thrilled to know it's not my 'pure narcissism' that's driving me to incessantly check my http://chezsuz.blogs.com stats. I remain amazed at how some people arrive at my blog--how cool to see and learn about the wide variety of google searches.

I would have to agree, as usual, that checking blog stats is indeed: absolutely fabulous for business!

Thanks for your never-ending wisdom.

Cheers,
Suz (Your Darling Client and Extreme T-Shirt Enthusiast)

[SEO Services]

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