Flyte launched a new Web site for Chez Suz…sexy, "fun and flirty" tees with real estate related slogans.
With slogans like, "Under Contract," "For Rent," and "Roommate Wanted," the tees are perfect for any "fabulous femme" who wants to promote her market status to the world.
Props to Susan Price, the titular owner of Chez Suz who’s a natural entrepreneur. She came up with the idea, researched it, hired a professional photographer (Stewart Smith) and model, hired a great Maine Web site design firm, ;^) and got a lot of publicity.
Flyte set her up with a Constant Contact account and designed a custom template for her so she can manage her own email marketing. She’s now able to send out customized HTML newsletters to alert subscribers to upcoming trunk shows and other events…all without knowing a lick of HTML.
How is she getting people to subscribe to a newsletter about t-shirt trunk sales? She’s giving away a free tee every month to a subscriber from her list. For that very small investment each month she’s providing a compelling reason for people to share their email address with her. (I think that might have been my brilliant idea, but I’m not 100% sure.)
Currently the products are only available in select stores and at trunk shows, but very soon the site will be e-commerce enabled.