B.L. Ochman has some good advice on writing compelling blog posts at MarketingProfs.com.

Although some of the material is common sense, as Steven Covey says, "what is common sense is not always common practice."

Unfortunately, I just discovered this is Premium Content. And they’re kind of sticklers for sharing premium content. So I won’t. (Plus, this is one of the few places on the Web that I think is valuable enough to pay for premium content. Great articles on blogs, podcasting, B2B marketing, logos, etc.)

In any case, write less, make it easy to read, use good titles. (My words, not theirs.)

Rich Brooks
Minimalist. (Not really.)