Choose your blog categories carefully and you can improve your search engine ranking.
As I’ve mentioned (ad nauseum) before, well chosen anchor text can really improve your site’s ranking at the search engines.
The category names you choose or create become anchor text on your blog, and appear on every page and every post. The more specific and focused a category is, the more it can help your ranking.
I’ve noticed on TypePad (my blog of choice) you can change the name of categories you’ve created, but not of the default categories. To that end, I recommend creating your own categories rather than using the default ones. This way you can tweak your categories later.
For instance, I went with the default "Weblog" category. Now I want to change it to Blog Marketing, which is more specific to what I write about. However, what I’ll need to do now is create the new category, assign all the Weblog posts to the new category, then delete the Weblog category. It’s a lot more work that way.
