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Email Marketing Delivery Rates: Prepare to Be Depressed

In an article entitled "54% of Permission Emailers Are Filtered as Spammers: Including AOL News, Wal-Mart, IBM and the Feds," MarketingSherpa lays out a depressing story about how much legitimate email marketing is being treated as spam…never to reach the recipients email box.

Keep in mind, we’re not talking about natural Viagra or low, low mortgage rates. We’re talking about opt-in email newsletters that people have subscribed to.

In fact, 18% of the filtered messages were "transactional," meaning confirmation and welcome messages. If people aren’t able to get their confirmation emails, how are they going to confirm their interest?

The whole, depressing article is here. Read it and weep. Personally, I wish I hadn’t read this until after my upcoming email marketing seminars. Now I’ll just have to put on a brave face.

Anyone for an RSS feed?

Rich Brooks
It Will All Seem Better In The Morning

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  • http://www.iwebstreet.com/aboutus.php Turnkey Business Website info

    i would vernture to say it is more then 58%. Aol is the hardest. If a few people click the spam button, you get blacklisted your IP.

  • http://www.iwebstreet.com/aboutus.php Turnkey Business Website info

    i would vernture to say it is more then 58%. Aol is the hardest. If a few people click the spam button, you get blacklisted your IP.

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This entry was posted on Thursday, June 9th, 2005 at 8:14 pm and is filed under Email Marketing, Web Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.