Archive for July, 2005


Sabre Yachts: Motor Yachts and Sailing Yachts Built Right Here in Maine (U.S.A.)

Sunday, July 31st, 2005

The second Web site flyte launched while I was on vacation was for a client who’s office and factory we passed on the way up to our rental on Thompson Lake in Oxford, Maine.

SabreyachtsThat would be for Sabre Yachts, who crafts beautiful sailboats and motor yachts here in Maine. Sabre is a well-known and well-respected name in the yachting world, and flyte was proud to have been chosen to bring their new Web site to life.

In addition to rebuilding the Sabre Web site, getting rid of the frames, cleaning up the site’s organization, and making the site generally easier-to-use, flyte did a lot of back-end programming as well.

Flyte completely rebuilt an admin system to allow the client to update content throughout the Web site, including dealer information, product specs, downloadable PDF’s, as well as  information on boat shows and more.

Although I tried to work out a payment in yachts, it turns out I needed to build about 100 Web sites before we can launch flyte’s own yacht.

One down, ninety-nine to go…

Rich Brooks
Sea Worthy


Dr. Thomas E. Brown – A New Understanding of Attention Deficit Disorder (ADHD/ADD)

Sunday, July 31st, 2005

I’ve obviously hired the right people, because we launched two Web sites last week while I was away on vacation. Nice to know I’ve left the company in good hands…now I have to wonder why I bothered coming back so early.

DrthomasbrownThe first of the two sites is for Dr. Thomas E. Brown, a well-respected expert in the field of attention deficit disorder. He is a clinical psychologist at Yale University and speaks internationally on the subject of ADHD/ADD.

At his new site you can learn about The Brown Model for ADD/ADHD and the Brown ADD Rating Scales and Diagnostic Forms for Assessing ADHD and related problems.

His new book, Attention Deficit Disorder: The Unfocused Mind in Children and Adults, introduces a new approach to ADHD/ADD. The book, which will be published this September, is available through Amazon and a bookstore near you.

I’d also like to add some self-congratulation (as if this blog alone wasn’t enough) from this unsolicited thank-you note from Dr. Brown:

Beth,

I am really delighted with the website. Have already had many compliments from colleagues who have checked it out. You, Gloria and the rest of your team did an amazing job of turning my vague objectives into an impressive site that provides information and conveys my messages far better than I had dared to hope for.

You are really extraordinary at what you do. Please convey my sincere thanks to Gloria, Rich and all the others who contributed to this project that turned out so well. Many, many thanks and all best wishes,

Tom

Rich Brooks
Awww…shucks!


Building Blog Traffic Through Article Marketing

Thursday, July 28th, 2005

Christopher M. Knight has a great guest-post at BlogBrandz (from a few days ago–so sue me) about Article Marketing for Bloggers: 4 Tips to Build Traffic to Your Blog.

This is something that I’ve been meaning to do for too long. Whether it’s EzineArticles, TopTen.org, or one of a dozen other sites, I vow to start submitting some of the articles that are just sitting on my desktop!

Rich Brooks
Future Article Marketer


Anticipating Client Needs

Thursday, July 28th, 2005

As the years have gone by, we’ve learned there are certain issues that often come up with clients. To avoid later problems, we ask specific questions to uncover these problems right at the beginning of the job. Some examples include:

  • Do you need your pages to be printer-friendly?
  • Do you want your site to be fixed or fluid?
  • How important are search engines to your marketing?

However, I’ve also realized that you can’t anticipate every concern a client will have, especially if this is their first Web site.

Recently, after launching a new Web site, the client called me up, very upset, that his site wasn’t secure. By that he meant that anyone could grab the copy or images off of his Web site without much trouble.

Now, some of you might snicker at that, as this is true with just about every Web site, from a personal home page to CNN or Google. However, this is a completely legitimate concern. He put a lot of time into his copy and photography, and he certainly doesn’t want people swiping it without his permission. As the victim of plagiarism in the past, I know where he’s coming from.

There are some tricks to make a site more difficult to steal from the average user, but I recommended that he not have us spend the time to do that. (Some people may have some suggestions on keeping images safe, but the bottom line is that if you can take a screen shot, you can swipe an image.)

Now, would I ask that question at the beginning of every job? No. For most clients, photographers and artists are a notable exception, this just isn’t a common-enough issue. Plus, there’s not a good enough workaround, like with the printer-friendly pages or fixed vs. fluid design.

What questions do other Web designers out there ask at the beginning of jobs to head off potential problems down the road? What have been some of the most surprising problems that a client has come back to you with near the end of a job?

Rich Brooks
Just Wondering


Blog Traffic Reports

Tuesday, July 26th, 2005

Wayne Hulbert has a great post on getting the most from your blog traffic reports.

I’m a big fan of reviewing your traffic reports, both your Web site traffic reports and your blog traffic reports.

Traffic reports give you insight to what’s drawing people to your site or blog, and thus gives you insight into what’s compelling to them. This should give you ideas on topics to further investigate, to drive even more qualified traffic to your site.

Rich Brooks
Traffic Cop


Working With Angry and Dissatisfied Clients

Monday, July 25th, 2005

It may be hard for people to believe this, but sometimes, on occasion, we’re not perfect.

Maybe it took us longer to develop a site than we thought it would. Maybe there was a typo that we didn’t catch. Maybe we misunderstood what our clients were asking for.

The bottom line is that after eight years in business, I’ve occasionally pissed off a client.

When one of these clients call, one’s natural reaction is to run, say you’re in a meeting, or to stick your fingers in your ears and scream, "na-na-na-na, I can’t hear you!"

Good options, all.

However, this is exactly not the behavior your clients want from you. I’ve discovered that if you pick up that angry call, listen to a client vent, don’t get defensive, and ask what you can do to improve the situation, you generally end up with a client who’s happier than if nothing bad had happened at all.

I’m thinking about this today because we have a new cleaning service for our home (Please note: we’re not rich, just lazy.) As a first clean, they gave our house a full-day, 4 person cleaning from top to bottom. The house was very clean, but there were a few odd things that didn’t get done.

Someone had cleaned the bathroom walls by standing in the tub. No problem, but they left muddy foot prints all over the tub floor.

The tile floors were mopped, but there were milk stains still visible on the wood floors in the living room and hallway. (Our eldest daughter walks around with her sippy cup, and she’s not always spill-proof.)

They lifted a throw rug to clean under it, but then left it in a crumpled pile by the door.

All minor stuff, really. However, my wife called to let them know. Using what we’ve learned from Dale Carnegie, she told them that they did a great job, but they left a few things undone.

The cleaning person wasn’t happy. She got very defensive, basically said that the house was clean, and was about to break-off our brand new relationship.

My wife explained that what she was trying to do was to provide feedback, not to complain about the service. The woman calmed down and is going to swing by the house to see what’s what. Whether or not we’ll continue to use this service depends on how this all shakes out.

The bottom line is that you don’t argue that the house isn’t clean, you listen to the homeowner, then ask how you can make it right. Nine times out of ten, this will get you to a situation where you’re both satisfied. (The tenth time, the person’s just being a jerk and trying to take advantage of you.)

In general, people just want to be heard. As service providers, we often take complaints as attacks on ourselves. We need to separate who we are from what we do, so that we can help our clients achieve their goals.

I know, easier said than done.

Rich Brooks
"Na-na-na-na, I can’t hear you!"


How to Keep People from Joining Your Mailing List

Friday, July 22nd, 2005

Email newsletters are ubiquitous these days; everyone has one from your attorney to your local deli to your Web designer. We’re in the midst of an information overload.

So if you’re going to try and add your signal to the noise you need to stand out.

If you’re about to launch an email newsletter and are including a subscription box on your home page, here’s how not to do it:

Join the XYZ Corp Mailing List:

Why does this suck? Because there’s no compelling reason to join. Someone, probably their Web development company or someone from marketing, told them that they needed an email newsletter to capture email addresses from site visitors. In theory, a good idea.

However, there was no plan to engage visitors–who couldn’t care less about XYZ Corp.–to join the list. No benefits, no freebies, no payoff.

If you are going to be starting an email newsletter, and are interested in actually getting subscribers, make sure that you give them a reason to join.

For example…

  • Get free monthly tips on gardening and be entered in a drawing for a lawn and garden makeover!
  • Get special discounts on products in our online store!
  • Get instant alerts to big-box store liquidations before the general public via email!
  • Win a free trip to Delaware and shop til you drop in our tax-free stores!

Getting your site visitors to join your mailing list is what you care about; getting some free stuff is what they care about. To succeed, put their needs first, and they’ll help you attain your goals. This is true in all aspects of business, and it shouldn’t be forgotten just because you’re on the Web.

(Just make sure that somewhere during the signup process you let them know that they’re joining your mailing list!)

Rich Brooks
Email Marketing Advice – Whether You Asked for It or Not


ART: Talking to Children About Assisted Reproductive Technology

Thursday, July 21st, 2005

ArtToday flyte launched an important Web site for the Harvard Medical School Center for Mental Health and Media called ART: Talking to Children About Assisted Reproductive Technology.

With a growing number of parents having children conceived and born through assisted reproductive technology (ART), this Web site was developed as an educational tool for parents and children interested or involved in ART.

The Web site includes advice on whether to tell or not to tell and guidance on talking to kids and teens.

In addition, the site contains a lot of very interesting and moving audio (with transcripts) of families who have had to deal with ART. Definitely worth a listen, and a look.

Also check out the Harvard Medical School Center for Mental Health and Media.

Rich Brooks
Family is as Family Does


Finally! A Google Toolbar for Macs!

Tuesday, July 19th, 2005

I just found out that the Google Toolbar is now available for anyone using the Firefox browser…even us Mac users!

Why do I care? Well, as a Web developer it’s helpful for me to know what a Web site’s PageRank is, even though it doesn’t really matter.

There are other ways of determining the PageRank of a given site, but they are all workarounds and not easy to use.

There’s also a number of other features to the toolbar, such as spell check and address lookup.

I was psyched to discover that flyte’s Web site now has a PageRank of 7 out of 10, up from 6. Not that it matters. The flyte blog continues a healthy 6 out of 10.

Based on some patents Google has taken out, a lot of SEO experts believe that traffic is one of the variables in their algorithm. How does Google know a site’s traffic? Because the Google toolbar feeds information back to Google.

Although this disturbs some privacy experts, the information that is sent back to Google isn’t tied to you (so they say!) However, it allows Google to get a handle on how many visitors a site gets (who have the Google toolbar installed.) As my wife says, I’ve been turned into a giant guinea pig by Google.

If this is all true, then up until now only Windows users using IE 5 and above had an impact on the Google algorithm, at least as far as traffic went. Now that Firefox users and Mac enthusiasts have a seat at the table, will other sites gain in popularity? More thoughtful, creative Web sites such as NPR, The Nature Conservancy, and Boston Dirt Dogs? Only time will tell.

Download the Google Toolbar now!

Rich Brooks
Guinea Pig


Home Pages That Sell

Tuesday, July 19th, 2005

Hokielogo_1Earlier today I blogged on our email newsletter topic du jour: How to Build a Home Page That Sells.

As I was cleaning up my email this morning, I re-discovered this unsolicited testimonial from Hokie Soccer Academy:

Hi, Rich
Just thought I’d let you know that we filled all camps to capacity and had to cut off registration early this year. We know the website really helped us out. Thanks for all of the work!

Peggy Weiss

Hokie understands what the site visitor is after–summer camp that takes kids-of-all-ages to the next level of their soccer ability–and puts this information at his/her fingertips.

They also understand what drives the buying decision: the quality of the coaches. I–not being in the business–didn’t think that information was home page material. Hokie knew it was part of the decision making process, and put it front and center. Two points for trusting their gut!

Rich Brooks
Go Hokies!