Recently I met a very perceptive and astute man by the name of Tom McKay. (Read: he came to my seminar and complemented me on my writing.)
After the seminar we enjoyed a high-energy conversation about business, communications, copywriting and more. We had also been reading the same books, such as The Tipping Point, Blink and Freakonomics. (Actually, that last one is on my waiting list at the library.)
He emailed me yesterday to ask me to give him some feedback his new blog, BBC: Better Business Communications. It’s a great collection of posts, all centered around the theme of business communications. (But you probably already figured that out.) Everything from writing tips to what colors to use in your logo and branding, and what those colors communicate.
Even when he’s promoting his clients’ work, (something I do quite a bit in this blog,) he does it with great flair and pulls the reader into the story.
Definitely worth a read.
