From Steve Strauss at USA Today by way of Jim Turner:

[Blogs are] definitely the Flavor of the Month. But even when chocolate is the Flavor of the Month, that doesn’t make it any less tasty. Sometimes trendy is OK, and this is one of those times.

I don’t know that the analogy of blogs being the flavor of the month is a good one. So let me make an even more bizarre analogy: blogs are salsa.

In other words, blogs have been around for a while, but suddenly
they’ve become an overnight sensation. I mean, when I was a kid, no one
ate salsa, at least not in New England.

Then, one day, salsa
started appearing everywhere. At some point it overtook ketchup as the
most popular condiment in the US. Salsa was new and exciting.

First
there was red salsa and green salsa, then peach salsa and mango salsa
and a dozen other flavors found in Trader Joe’s across the nation.
Salsa became entrenched in our diet that it became a culinary
medium–like pizza and bagels before it–where we needed to mix it with
other foods and flavors because we had become so comfortable with it.

Blogs
are the same way; as we become more familiar with their format, their
strengths and weaknesses, we’ll use them in new and interesting ways,
mixing them with current marketing techniques to build our businesses,
promote our candidates and issues, or bring navel-gazing to a new
pinnacle (or nadir.)

To paraphrase Homer Simpson…mmmmmm…blogs.

Rich Brooks
Maine Business Blogger