In the most recent issue of Fast Company (August, 2005) Jory Des Jardins interviews Elizabeth Albrycht and Andy Lark in a small piece called Business Blogging for Beginners.
The conceit is that creating a business blog is like hosting a cocktail party. Based on the amount of navel gazing that goes on in the blogosphere, the metaphor is helpful.
The advice isn’t about what platform to use, or pinging, or marketing your blog, but rather good, basic advice on how to improve your blog, all couched in the cocktail party metaphor: "a good hosts connects guests…be authentic…dress business casual…."
I also liked Lark’s term "blinking": posts of snippets of commentary with links. Hadn’t heard that one before.
