The Four Pillars of Web Marketing

This morning the newest issue of flyte log--flyte's free email newsletter--is going out to subscribers.

Today's topic is The Four Pillars of Web Marketing:

1. Search Engines and Pay-Per-Click Advertising,
2. Email Marketing,
3. Business Blogs, and
4. Viral Marketing

Too many people build Web sites thinking that's the end of their work.

Most of the work actually happens post-launch, when you try and get your site to rank higher in the search engines, get people to sign up for your email newsletter, use a business blog to generate buzz and start a conversation, and use viral or peer-to-peer marketing to generate word-of-mouth advertising.

You can learn more by reading the article online or signing up for our email newsletter to avoid missing any future issues of flyte log.

But wait! There's more!

Starting today we're creating a free subscriber-only area on our Web site where you can download articles that aren't available elsewhere, like our popular The 10 Questions to Ask Before Setting Up a Web Site and brand new The 11 Commandments of Writing Web Copy for the Non-Copywriter.

To learn more about what you'll find in the 11 Commandments of Writing Web Copy check out this post.

Rich Brooks
Maine's Hardest Working Web Marketer