While I often recommend that businesses and professionals should hire copywriters to create the copy on their Web site, I know that sometimes this is not possible for a startup.
To that end, I’ve written The 11 Commandments of Writing Web Copy for the Non-Copywriter. This article is required reading for anyone who is:
- tasked with putting together the copy for their company Web site,
- wondering why their site isn’t getting good ranking at the search engines, or
- wants to convert more visitors into clients.
Even those with experience in writing copy in the print world will benefit from Web-specific information, like how to use keyword-rich title tags, why anchor text is so important, and how to make text easier to read on a monitor.