Archive for September, 2005


Amazon Email Scam – Gone Phishin’

Friday, September 30th, 2005

AmazonphishI just received this email forwarded from a client. (Click it to enlarge.)

If you’ve been receiving phishing emails from eBay or PayPal lately, you’ll recognize some of the content immediately:

"We recently noticed one or more attempts to log in to your Amazon account from a foreign IP address and we have reasons to belive (sic) that your account was hijacked by a third party without your authorization."

Question: have you ever had your account hijacked with your permission?

It goes on to say: "If you choose to ignore our request,you leave us no choise (sic) but to temporaly (sic) suspend your account."

How did I know this was bogus?

The people at Amazon are pretty sharp. I find it hard to believe they would misspell believe, choice and temporarily in about four sentences. By looking at the source code, the "Click Here" link doesn’t go to Amazon, but rather to http://www.amazon.com.varzea.us.

I’m pretty sure Amazon doesn’t own that URL.

Whenever you get a message that asks you to login, don’t click on that link! Instead, visit the Web site by opening a Web browser and login there.

Rich Brooks
I Got Your Back


The Gordon Company – Jewelry Liquidation Services

Friday, September 30th, 2005

GordonjewelryToday flyte launched a new Web site for The Gordon Company; specifically for their jewelry liquidation services.

If you have an unproductive jewelry store, or you’re planning on moving, retiring or closing your jewelry store, The Gordon Company may be able to assist you.

The site includes some case studies of clients they’ve helped, including Shreve, Crump & Low who was experiencing an excess inventory problem. An event hosted by the Gordon Company sold more than eleven times the volume they traditionally sell during their "special sale."

Rich Brooks
Web Design, Portland, Maine


Maybe You Shouldn’t Be Blogging

Thursday, September 29th, 2005

Lately, as I scan my RSS feeds, I see a lot of posts on how every business owner should be blogging. IMHO, this falls somewhere between exaggeration and complete bullshit.

Don’t get me wrong! I love blogging. I’m addicted. I strongly recommend to many clients that they consider a blog for reasons including:

  • search engine benefits
  • establishing yourself as an expert
  • connecting with prospects and clients
  • and many, many more!

But I don’t recommend blogs to every client, and I wish in a few cases I had spoken more about the level of commitment needed for a business blog to be successful and effective.

A few of my clients don’t speak English as a first language.
This isn’t a deal breaker–in fact, writing in their first language could be an interesting approach in developing an effective niche. However, even given the loose grammar rules in the blogosphere, their writing could be distracting and come off as unprofessional, sullying their message.

A number of my clients don’t write all that well. Or, they don’t like to write. Or, they don’t have the time to write. Although blogging is an inexpensive habit in terms of money, it can be quite dear in terms of time.

As a small business owner I know I have a very limited budget when it comes to time. I need to prioritize what fills my work day. For me, blogging is an essential tool to grow my company, build my brand, and communicate with Web site owners who may be looking for Web marketing or Web site design.

Is blogging for you? Your time is a limited resource, especially if you’re an entrepreneur.
When most of us start out we have more time than money. In this regard, a blog can be a powerful marketing tool with a great return on investment.

However, due to the immediate nature of blogging, posts can get stale fast. The only way to keep your blog fresh is to continually feed it. Do you have the commitment to the long term success of your blog?

I often ask prospective clients if they like to write.
If they don’t, I don’t even bring up blogging. What’s the point? If blogging is seen as a chore, rather than an expression of your entrepreneurial spirit, that’s the message that will likely come through.

There are other methods to differentiate yourself and market your products and services…everything from traditional advertising to speaking gigs to networking events. You need to decide in which arena you’re most likely to shine.

Rich Brooks
"Maine’s Hardest Working Business Blogger"*

*According to flyte log


Maine Small Business Alliance

Wednesday, September 28th, 2005

If you’re not interested in the state of small business in Maine you can skip this post…

Yesterday I attended the second annual meeting for the Maine Small Business Alliance. The MSBA is an organization that tries to get the voices of small business owners (like mine) heard in Augusta.

I had never been to an MSBA meeting before, and I learned a lot.

There are 43,000 businesses in Maine, and only 50 are considered "big businesses."
That leaves 42,950 designated as small businesses, for those of you scoring at home. Since there were only about 50 small business owners there yesterday, the organization has a lot of growth potential.

The state of Maine’s Health Insurance sucks. Hell, I knew that before I went. I sat at the health care table and listened to other small business owners who knew a lot more than me talk about the difficulty they have in keeping their employees insured without going out of business.

Although Maine passed a big initiative last year called The Dirigo Health Plan, the people at the table were frustrated that it didn’t do more. There was also a lot of confusion about how to actually institute it at a business, as people seemed to have contrary reports to how it worked.

I asked why we couldn’t get more insurers to come to Maine (there’s been a mass exodus in the five or so years I’ve been here) and the general consensus is (as a state) we’re too old, we smoke too much, we eat too much and there’s not enough of us to insure.

There was also a strong belief that the only real solution would be to create a national health plan and remove the responsibility of health care from the nation’s employers. I heartily agree (the source of another post, or even another blog,) but I didn’t think that was going to be accomplished over a lunch table at the Maple Hill Farm B&B in Hallowell, ME. I wanted something that could help me in February, when my rates are sure to go up again.

Governor Baldacci came to speak and I posed the same question (about health insurers in Maine) to him. I have to say, the man is a serious policy wonk. No matter what question was asked of him, he knew more than any one could expect. Kind of like Bill Clinton w/o the hair or the animal magnetism. (Not really a slam; I’d rather have someone who understands and does his job than someone with good hair.)

What I also liked was that he put some of the responsibility back on us Mainer’s to get fit, stop smoking, and have more sex. (Actually, he didn’t say that last bit, but it would help us to bring down the state’s average age.) He had a few initiatives that would reward this type of behavior, although I wasn’t clear on the details.

I’d still like to see a full-court press to lure more health care insurers into the state, but how this would happen I just don’t know. I get the feeling we’re on our own, and we need to be making healthier choices, and getting people off the emergency room kick for primary care.

I also discovered that Governor Baldacci has posted some family recipes on his Web site, and I understand they’re quite good.

Rich Brooks
Maine Small Business Owner


A Teacher’s Guide for Children with Learning Disabilities

Monday, September 26th, 2005

LifesuccessOn Friday flyte launched a major revamp of a Web site for a project called Life Success for Children with Learning Disabilities, a project of The Frostig Center.

The original Web site was an HTML version of the parent’s guide for children with learning disabilities, along with a PDF download (44 pp, 1.5MB) of the same. Recently we added a new section entitled Life Success for Students with Learning Disabilities: A Teacher Guide.

In addition to providing an HTML format for the guide, flyte also build an interactive Classroom Activities Exchange. Teacher’s can browse activities and target their search by "success attribute", grade, size of group, or keyword.

Teacher’s can also share their own classroom activities by submitting them at the Web site. Activities are reviewed by The Frostig Center then added to the available activities.

If you are a parent or a teacher of a child with learning disabilities, check out Life Success today.

Rich Brooks
Web Design from Maine


Blogger Block? Use Google Alerts!

Thursday, September 22nd, 2005

GooglealertsDo you ever just stare at your computer and have nothing to blog?

Really? Well, me either. But folks who occasionally run into writer’s block for their blog may want to check out a service like Google Alerts.

Google Alerts sends you emails on topics you request. I like to get daily updates on "search engine optimization," "email marketing," "business blogs," and "more cowbell" to name a few.

Google says you can choose from four different types of alerts: News, Web, News & Web, and Groups.

Ummm…by my counting that’s actually three, but whatever.

How to Set up Google Alerts

GooglealertsignupSetting up a Google Alert is painfully easy, although the first time I tried the server was down. Same with the second time. (It is still in beta.)

Assuming the server is up, the first step is to visit the Google Alerts home page and enter a search.

You put in your search terms, decide which type of search you want, how often you want to receive the alerts, and your email.

Google will follow up with a confirmation email, and once you’ve confirmed you’ll begin to receive regular alerts on your topics of choice.

Of course there are dozens of reasons to use Google Alerts, including staying abreast of industry changes, seeing what people are saying about you (assuming you’re interesting enough to get talked about,) keeping tabs on competitors, seeing if your press releases are being picked up, and more.

If you’re looking for more fodder for your blog, check out Google Alerts.

Rich Brooks
Foddering Your Blog


I Am a Spammer

Wednesday, September 21st, 2005

Get out the scarlet "S"…apparently I am a spammer.

I’ve just reviewed my email campaign reports for the past few months at Constant Contact and in both July and August one person (assumedly NOT the same person) tagged my email as spam.

  • Never mind that I run a double opt-in email newsletter.
  • Never mind that if someone asks me to add them to our list I do it through our Web site so that they still need to confirm their interest in receiving flyte log.
  • Never mind that in every email newsletter there’s an unsubscribe link at the bottom and the top of each email.
  • Never mind that I write about ethical email marketing and I follow the CAN-SPAM regulations perfectly, as imperfect as they are.

Am I pissed? You bet I am. Who the hell are these people who subscribed through a double opt-in process and then said I was spamming them?

Can I argue the point? Can I face my accuser as I could if this were a court of law?

No, I must wear my scarlet "S" and carry the shame with me the rest of my days. (OK, maybe I’m being a little over dramatic.)

I’ve been told that on AOL it’s easier to click the "spam" button than to unsubscribe from an email newsletter. I’m not sure if this is true, but since AOL is the Internet with training wheels, it may well be.

I know that many people are afraid of unsubscribing from a newsletter as this is often a ruse spammers use to confirm email addresses, but of course that’s really only true on unsolicited or opt-out email campaigns. I’d like to think that my subscriber base is a little more sophisticated and Internet-savvy than the average user (since I’m writing to Web site owners) but maybe the fear of being spammed is overwhelming.

Is this just something that legitimate email marketers must put up with? Is this just another way in which spam hurts all of us?

While I don’t want to harangue the people who called me spammer (well, in a small way maybe I do) I would like them to let me know why they thought I was spamming them. It would be nice if there was some sort of feedback mechanism.

Rich Brooks
I Am NOT a Spammer


How to Give Away Free Stuff on Your Web Site

Tuesday, September 20th, 2005

Third Tuesday of the month, must be time for the new flyte log, flyte’s free email newsletter.

This month I write about how to get the most out of giving away free stuff on your Web site. I’ve broken it down into four strata of information:

  • Completely Free Stuff
  • Protected Free Stuff
  • Turn Your Service Into a Product, and
  • Consultation

If you’ve been looking to attract new prospects to your site and convert them into paying customers and long-term clients, be sure to check out How to Give Away Free Stuff on Your Web Site.

7daysse150Also, we’re running a little contest this month.

The person who recommends flyte log to the most people by 10/15/05 will win a free copy of 7 Days to Search Engine Success. This seven day e-course–normally $19.99–is filled with great information on how to rank higher at the search engines and drive more qualified traffic to your Web site.

Each friend will receive an email invitation from you to subscribe to flyte log; however, you get credit whether they join or not! Bogus emails will not be counted. Flyte is the final judge, jury and executioner of any decision.

Learn more here or start recommending flyte log to friends for your chance to win a free copy of 7 Days to Search Engine Success!

Rich Brooks
That flyte log Guy


Helping Louisiana’s Schools After Katrina

Sunday, September 18th, 2005

We have a couple of clients in Louisiana, and one of them is the Center for Development and Learning. On Friday afternoon I received an email from Alice Thomas, the CEO and President of CDL. Rather than paraphrase her message, I’m including it in its entirety here. (Some of her comments are about links not included in this post; visit the CDL’s Web site for additional information.)

There’s a link to make donations here and at the bottom of the message.

*****

THE CENTER FOR DEVELOPMENT AND LEARNING
September 16, 2005

Every night since Hurricane Katrina hit, I wake up thinking of how we will tackle the enormous tasks standing before us:

186,000 Louisiana students have been displaced, according to State Superintendent of Education Cecil Picard.

Over 90% of New Orleans public schools are closed for this school year, displacing over 60,000 of our nation’s neediest children.

And yet, for the first time, we have the opportunity to recreate the New Orleans public school system, a system that many have described as the worst in the nation.

Hard-hit St. Bernard Parish has announced that their schools are closed for the year. Both Plaquemines and Jefferson parishes are in the process of determining how many schools they can open, with both aiming for at least 50%. Helping hands are needed to rebuild these systems.

Public, parochial and private schools in surrounding parishes that are up and running are scrambling to absorb large numbers of displaced public, parochial and private school children. Teachers need and want to understand how to teach this tidal wave of such diverse students. Principals are looking for ways to meet the challenge with a new level of instructional leadership.

Parents are searching for what to do and how to help their children cope with the impact of Hurricane Katrina on their families and friends.

These are just a few of the Herculean education challenges in South Louisiana that Hurricane Katrina left behind. I know, like me, you must feel compelled to help.

(more…)


Search Engine Seminar for Maine Crafts Association

Friday, September 16th, 2005

MainecraftsThis morning I was part of an all-day Web Marketing workshop for the Maine Crafts Association.

(Welcome, Crafty Mainers! If you want to get emails of the posts I put here, complete the email signup box on your right. This is DIFFERENT from signing up for our free email newsletter, flyte log.)

Although it was called Driving Traffic to Your Web Site, it was really my Search Engine Seminar, which I haven’t given in a while. Luckily I went through it the other night and updated some info and screen shots.

There were some links that I posted at the end for people who want more information on Search Engines which I’ll repeat here. Although, after a 90-minute seminar, I think people’s new-information-receptors may have been overflowing.

  • Search Engine Watch – The granddaddy of search engine sites, now with forums, a blog and RSS feeds.
  • HighRankings – Great newsletter and forums; ask a question get 12 answers. (Sadly, sometimes it’s 12 different answers.)
  • ClickZ – A great resource for all your Web marketing questions.
  • flyte: what works online – our own blog. Yes, this is shameless self-promotion, but the gig was done gratis! (Although they gave me a nice mug which I’m going to start using immediately.)

I was followed by Rick Dieffenbach of Allure Creative who talked about building an attractive and user-friendly Web site. One idea that Rick talked about that I found exciting is his belief is that sound is the future. Whether it’s podcasting or sound on a Web site, it’s another way for businesses to connect with their customers and prospects.

We both agree that audio should be OPTIONAL and not greet a visitor. (There are exceptions, but there are always exceptions.)

It just reminds me that I really need to get going on my self-imposed podcasting lessons.

Rich Brooks
Talkin’ Search Engines