No Medium is an Island.
It was the article title that caught my eye. While I found that the article itself was a little too specific–it seems to be targeted at people who publish both print catalogs and email newsletters–the message that no medium is an island is a great way of summing up what I’ve been ranting about.
Too many people believe their Web site alone will make them succeed. Or their email newsletter. Or, more recently, their blog.
While any one of these can help your business grow, using and coordinating multiple approaches will greatly extend the reach and resonance your message.
Even those of us who use several online methods to spread our marketing message often forget about traditional marketing such as print ads, direct mail, TV and radio, and networking. (Yes, networking. You know, when you get out there and just talk–and listen–to other people.)
So call up your chamber of commerce and offer to put on a free seminar on your area of expertise. Or contact a local radio station and see if they’re ever looking for an expert in your arena. Or go to the next networking event and do more than eat the free shrimp.
