Archive for October, 2005


Your WHOIS Contact Information :: Confirmation

Monday, October 31st, 2005

I’ve been getting a lot of emails forwarded to me of late from clients from their respective registrars, such as Network Solutions and GoDaddy. (Must be that time of year.)

The emails state at the top "Important Information About Your Account", which is often a tip off that this is some sort of scam. However, in this case, it’s legit.

ICANN, (the Internet Corporation for Assigned Names and Numbers) polices the registrars. They state:

At least annually, a registrar must present to the registrant the current Whois information, and remind the registrant that provision of false Whois information can be grounds for cancellation of their domain name registration. Registrants must review their Whois data, and make any corrections.

For the full document you can read the Whois Data Reminder Policy.

In short, they want to make sure that your contact info is up-to-date. I’ve worked with clients who lost their domain names because they changed emails, phone numbers and mailing addresses without updating the information at their registrar. When it came time to remind these people that their domain was up for renewal, the registrar had no way of getting in touch with them.

Be alert, though. I can see how unscrupulous scam artists (are there any other kind?) might find a way to take advantage of this. I would recommend that instead of clicking on a link within an email you open up the nearest browser and go directly to http://www.networksolutions.com or http://www.godaddy.com or whatever the URL of your registrar and look your information up manually.

Rich Brooks
I Think ICANN, I Think ICANN, I Think ICANN…


TypePad’s PR Score: C+

Saturday, October 29th, 2005

A few days ago, myself and some of my co-conspirators over at Business Blog Consulting (BBC) complained publicly about TypePad‘s poor service of late.

Critics included Tris Hussey , Toby Bloomberg, Paul Chaney, Debbie Weil and myself. (Paul also comments on some other shortcomings of TypePad that I’ve noticed for a while, including the lackluster support of pinging. Not sure if this is to get serious bloggers to upgrade to MT, but if I move, it will be to WP instead.)

Our reasons for doing this varied, but in speaking for myself, I like TypePad; in fact, I really enjoy it. It’s easy to use (IMHO), and as a Mac user, I’m psyched that I too get a WYSIWYG interface when creating my blogs. Something I can’t say for my Email Service Provider of choice, Constant Contact. (You listening, CC?)

Although I wasn’t surprised to see Anil Dash of Six Apart (parent co. of TypePad,) comment on Debbie Weil’s post, I was surprised and impressed that he took the time to comment on mine. Must be the reflected glory of BBC. Kudos for that.

Further kudos for Mena and Ben Trott’s public response to the outcry.

However, as far as public relations go, the kudos end there.

How is it that the founders of Six Apart don’t run a real corporate blog for TypePad or Movable Type? How come Mena & Ben’s post doesn’t allow for comments? And it allows for Trackbacks, but doesn’t show them?!?

If blogging is about authenticity and transparency (or at least translucency,) Six Apart seems to be quietly ignoring that fact.

The bottom line is, there’s too much media these days to try and sweep sentiment under the rug. Dealing with public outcry and corporate missteps is incredibly painful; I don’t envy the Trott’s current position. However, the best thing they can possible do now is become as transparent as possible, allow people to vent, and use the feedback to their advantage.

I’m willing to give TypePad another chance, probably even a few more. (Hell, I stuck with Apple during the non-Steve Jobs years.) However, the best PR they can do right now is build up TypePad to a business-level product. If they’re hoping that businesses needing more blogging power will upgrade to MT, I think they’ve made a serious error in judgment.

Rich Brooks
Sticking With TypePad…For Now


What I Learned at the MEBSR Fall Conference

Friday, October 28th, 2005

Yesterday I spent the day in Belfast, Maine at the MEBSR (Maine Businesses for Social Responsibility) Fall Conference.

I was speaking in the afternoon on blogging, so I got a free pass for the rest of the day. Never one to give up a free lunch, I got there for a free continental breakfast as well.

In the morning I went to a seminar on wikis. Actually, it was on collaborate software on the Web, but I was mostly interested in wikis. Brandon Stafford, IT Coordinator and Waterfront Director of the Chewonki Foundation, showed us some different wiki applications and showed us how to update an entry at Wikipedia.

The keynote for the day was Gary Erickson, the founder of Clif Bar. He told an inspirational story documented in his book Raising the Bar about how he turned down a $120 million dollar offer to buy Clif Bar. To me, the story was mostly about fear and belief, two powerful motivators. Fear drives us to want security, belief drives us to want more, at the risk of security.

He also had a nice take on ROI, and how everyone needs to redefine ROI to fit their own beliefs. Is it money? Freedom? Control? Charity?

In the afternoon I did a seminar on blogs, but I’m sure you’ve heard enough from me on that right now.

Rich Brooks
What’s Your Return on Investment?


A New Look for the Flyte Blog

Wednesday, October 26th, 2005

We redecorated.

flyte blog 2.0

I know it may seem silly to show a screen capture of the blog you’re looking at right now, but some people get this through a feed. Of course, if your feed doesn’t allow for images, you’re going to have to click that link that brings you to flyte: what works online to see the new drapes.

Although I liked the simple TypePad template when I first signed up a year ago, I’ve just seen it on too many other blogs since then. It got me thinking about Michael Levine’s Tiffany Theory, how

a gift delivered in a box from Tiffany’s will have a higher perceived value than one in no box or a plain box.

Well, what happens when it’s a plain box, and everyone else has the exact same box?

I got concerned that people who found our blog might not give the content as much consideration as if it were delivered in a Tiffany Box. (Of course, for everyone who receives this blog as an RSS feed, the design obviously hasn’t been an issue.)

We promote our brand through our Web site, our email newsletter, our letterhead, our business cards, the shingle that hangs outside our window, and stacks of stickies that take up space in the back of my office.

As we rely more heavily on our blog as a communications tool, I
realized how generic and unprofessional it was…especially from a Web
design company.

Although the flyte blog carried our name and my voice, it didn’t look like a product from flyte. The blog has become a great marketing tool for us, but it was the least attractive piece of marketing we had. As I’m writing this, I can’t believe it took me so long to change it!

I’d like to thank Ryan Goan for designing our Tiffany Box and Réal Deprez for building it.

Rich Brooks
Papa’s Got a Brand New Bag


Is TypePad the Wrong Tool for Business Bloggers?

Wednesday, October 26th, 2005

As many active bloggers out there know, TypePad has been paaaaaaaainfully slow lately. If you have a TypePad account, posting has been somewhere between difficult and impossible.

Over at Business Blog Consulting (the other BBC), behind the locked doors of our Yahoo Group, there’s been a lot of chatter about leaving TypePad for greener pastures.

Debbie Weil, over at BlogWrite for CEO’s and a fellow BBC blogger, takes TypePad to task with her post Listen Up SixApart: some of your TypePad customers may switch. Because Debbie’s, well Debbie Weil, Anil Dash from Six Apart actually responded on her blog.

I know that other BBC contributors plan on posting their own thoughts both to BBC and to their own blogs in the next 24 hours, and as I get a list of those posts I’ll update this post.

For me, this reminds me of the mid-90′s when AOL’s email went down for about two days. People lost it. Businesses claimed they were being ruined. Congress held hearings on what could be done. And Steve Case said something to the effect that it showed how important AOL was to American Business. (At least that’s how I remember it.)

I believe the lesson business owners learned from that is that whatever your communication medium is, it needs to be rock-solid. Piggy-backing your communications on a consumer product like AOL is no way to run a real business.

Until recently I recommended TypePad as a platform for business bloggers…especially compared to Blogger, which doesn’t have half the bells and whistles TypePad offers. However, as more businesses turn to blogging as a legitimate marketing tool they are going to expect enterprise-level solutions…not "waiting on TypePad.com" messages.

The recent problems with TypePad and slowdowns at Technorati show that blogging is growing at a mind-boggling rate; businesses will continue to flock to it, and so will dollars. Whether TypePad is going to be part of the solution for business bloggers or an also-ran will be determined by how they respond to their current problems.

Technorati tags: TypePad

Rich Brooks
TypePad User…For Now


Eli Newberger to Speak at White House on “Helping America’s Children”

Wednesday, October 26th, 2005

The Boys They Will BecomeEli Newberger, long-time flyte client, author of The Boys They Will Become, and jazz tuba player, will be presenting to Laura Bush’s White House Conference on Helping America’s Children tomorrow morning (10/27/05).

There will be direct feed from the White House Web site, and Dr. Newberger should be on around 9:30am EST.

While I couldn’t find the exact URL, you can learn more about the conference here.

Rich Brooks
Former American Youth


Business Blog Seminar in Belfast, Maine

Wednesday, October 26th, 2005

Just a quick reminder that tomorrow (10/27/05) I’ll be part of an all-day conference for MEBSR: Maine Businesses for Social Responsibility.

My topic is How to Plan, Build and Promote a Business Blog, and I’ll be presenting from 2:30 – 4:00pm. The conference is up in Belfast, Maine, so load up your iPod and leave early!

Hope to see you there.

Rich Brooks
Blogging on Blogging


An Open Letter to Technorati Support

Wednesday, October 26th, 2005

TechnoratiphotoDear Technorati Support,

Please get that damn kid w/the baseball cap off my profile.

Since September 15th, I’ve been trying to upload my own photo to override the default image Technorati uses. Now that I’m looking closer at him, I don’t think he’s got a baseball cap on, I think he’s got a yarmulke and a tumor that needs medical attention. In fact, you might want to med-vac him to the nearest emergency room…stat.

Despite a Web site confirmation at Technorati.com that tells me my new photo has been updated, this kid with the broomstick jutting out of his head is still smiling back at me.

I complained to Technorati support who replied to me on 10/5/05. Not exactly 24 hour turnaround. I know this isn’t a life-threatening issue; we’re not talking hurricane, oil shortages or terrorism. However, it’s frustrating that a simple feature like a photo upload would require a 3 week turnaround for a response.

When the response did come it said:

We had a brief outage in our photo upload system that has since been
resolved.

Please try again, and if you still experience an issue please forward us
a copy of the image for further investigation.

Brief, huh? Well, I tried again and had the same problem. So, per their suggestion, I emailed the photo to them. No response.

It’s now October 26th, about 6 weeks since I first requested help. I’ve sent several emails since then, including the image that I’d like to use, but no response from Technorati.

Flyte_logo_square_2HELLO! TECHNORATI SUPPORT!! If you’re out there, please take this photo and use it on my profile!! Stat!

Anyone else having this problem?

Rich Brooks
Hey, kid! Seriously, have that thing looked at.


Adding the Personal Touch with Online Audio

Tuesday, October 25th, 2005

Interesting that I would find this article — The Sound of Business (Part 1) — so soon after my first Web marketing podcast.

To quote author Jerry Bader:

the sound of the human voice is powerful, and it connects to the listener on a whole different level. It connects emotionally to the listener on a very human plane. It breaks through that liquid crystal barrier and says, "Listen to me, I’m here, I’m human, and I have something real to talk to you about." It’s time to bring a human voice to your own site.

I’ve been playing around with the idea of adding audio to flyte’s Web site for a while now, but for professional speakers it should be a given. If you want to be hired for a speaking gig you need to be giving away that free sample.

Speakers should include an aural portfolio at their Web sites, just like artists and graphic designers show off their best work online.

People not interested in speaking gigs should still consider adding audio to their sites. Although recorded audio is more about talking to someone rather than with someone, it can be an engaging way to start a conversation.

Rich Brooks
Talkin’ Business


Free Subscription to Entrepreneur Magazine

Tuesday, October 25th, 2005

The other day I got my renewal notice for Entrepreneur Magazine. Although it doesn’t come off as polished as Inc., it’s always filled with great ideas on management, sales & marketing, leadership, raising money and more. It’s a little heavy on franchising, which to me doesn’t feel like being your own boss, but it’s always a good read.

Anyway, it came with a free gift subscription. If you want it, just contact me and let me know why you’re so deserving. ;-)

U.S. addresses only. (Sorry!)

Rich Brooks
Entrepreneur