We redecorated.
I know it may seem silly to show a screen capture of the blog you’re looking at right now, but some people get this through a feed. Of course, if your feed doesn’t allow for images, you’re going to have to click that link that brings you to flyte: what works online to see the new drapes.
Although I liked the simple TypePad template when I first signed up a year ago, I’ve just seen it on too many other blogs since then. It got me thinking about Michael Levine’s Tiffany Theory, how
a gift delivered in a box from Tiffany’s will have a higher perceived value than one in no box or a plain box.
Well, what happens when it’s a plain box, and everyone else has the exact same box?
I got concerned that people who found our blog might not give the content as much consideration as if it were delivered in a Tiffany Box. (Of course, for everyone who receives this blog as an RSS feed, the design obviously hasn’t been an issue.)
We promote our brand through our Web site, our email newsletter, our letterhead, our business cards, the shingle that hangs outside our window, and stacks of stickies that take up space in the back of my office.
As we rely more heavily on our blog as a communications tool, I
realized how generic and unprofessional it was…especially from a Web
design company.
Although the flyte blog carried our name and my voice, it didn’t look like a product from flyte. The blog has become a great marketing tool for us, but it was the least attractive piece of marketing we had. As I’m writing this, I can’t believe it took me so long to change it!
I’d like to thank Ryan Goan for designing our Tiffany Box and Réal Deprez for building it.
Rich Brooks
Papa’s Got a Brand New Bag
