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What I Learned at the MEBSR Fall Conference

Yesterday I spent the day in Belfast, Maine at the MEBSR (Maine Businesses for Social Responsibility) Fall Conference.

I was speaking in the afternoon on blogging, so I got a free pass for the rest of the day. Never one to give up a free lunch, I got there for a free continental breakfast as well.

In the morning I went to a seminar on wikis. Actually, it was on collaborate software on the Web, but I was mostly interested in wikis. Brandon Stafford, IT Coordinator and Waterfront Director of the Chewonki Foundation, showed us some different wiki applications and showed us how to update an entry at Wikipedia.

The keynote for the day was Gary Erickson, the founder of Clif Bar. He told an inspirational story documented in his book Raising the Bar about how he turned down a $120 million dollar offer to buy Clif Bar. To me, the story was mostly about fear and belief, two powerful motivators. Fear drives us to want security, belief drives us to want more, at the risk of security.

He also had a nice take on ROI, and how everyone needs to redefine ROI to fit their own beliefs. Is it money? Freedom? Control? Charity?

In the afternoon I did a seminar on blogs, but I’m sure you’ve heard enough from me on that right now.

Rich Brooks
What’s Your Return on Investment?

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Related posts:

  1. What I Learned At the MEBSR Spring Conference
  2. Rich Brooks Talks Blogs at MEBSR’s Fall Conference – 10/27/2005
  3. The Social Media FTW Fall Conference #ftw09
  4. Stop MEBSR Before It Goes Too Far!
  5. Lessons I’ve Learned in 2005

This entry was posted on Friday, October 28th, 2005 at 8:40 pm and is filed under Business Blogs and Blog Marketing, Business Philosophy, flyte news. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.