When it comes to Google and the Google Dance I try not and get too concerned. Google and the other search engines continually tweak their algorithms in order to provide relevant results and stay one step ahead of the search engine optimization experts.
My belief is that if you create quality content and attract incoming links, you’ll succeed in the long run.
That being said, it’s important to know what the search engines are looking for so that you can make the most out of the content you have.
Jason OConnor has written a great article explaining the latest Google shake up, code named Jagger. In the article, Google 2006 and Jagger’s Aftermath, OConnor strikes just the right tone of I think an experienced, responsible SEO expert should take: "these are…best guesses."
See, none of us outside Google actually know these things for sure, and OConnor is quick to point this out. However, he puts together things he’s noticed into an interesting piece that should prove helpful for anyone wanting to rank higher.
He talks about some things that are more important post-Jagger, such as links from trusted resources and very relevant links, and some things that appear to be de-emphasized, such as directory links and reciprocal links.
