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Why People Buy–And Don’t Buy–At Your E-Commerce Site

Interesting story over at ClickZ that states that Web design is key for online sales, based upon research by marketing solutions firm Questus. However, they include navigation, checkout and trustworthiness as part of Web design.

For prospective buyers who left e-commerce sites empty-handed:

  • 29% didn’t want to register with the site;
  • 22% of online shoppers found it difficult to locate products; and
  • 17% left to find other e-tailers because they didn’t believe the site they were on was trustworthy or secure.

Also, do you think shoppers desired more links or less links? If you run an online store, find the answer to this and other interesting facts here.

Rich Brooks
Maine Web Design

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  • http://www.MentoringAmerica.com/john-beck.html Laura

    Exactly! a website should be user friendly so as to gain the customer's attention.

  • http://www.MentoringAmerica.com/john-beck.html Laura

    Exactly! a website should be user friendly so as to gain the customer's attention.

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This entry was posted on Wednesday, January 25th, 2006 at 12:27 pm and is filed under Web Design & Development, Web Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.