Interesting story over at ClickZ that states that Web design is key for online sales, based upon research by marketing solutions firm Questus. However, they include navigation, checkout and trustworthiness as part of Web design.
For prospective buyers who left e-commerce sites empty-handed:
- 29% didn’t want to register with the site;
- 22% of online shoppers found it difficult to locate products; and
- 17% left to find other e-tailers because they didn’t believe the site they were on was trustworthy or secure.
Also, do you think shoppers desired more links or less links? If you run an online store, find the answer to this and other interesting facts here.
Tags: Web Design & Development | E-Commerce
Exactly! a website should be user friendly so as to gain the customer's attention.