Archive for March, 2006


Ugly Web Sites: Is Ugly the New Black?

Friday, March 31st, 2006

Mark Daoust has an interesting idea in his article The Surprising Truth About Ugly Web Sites. In short, he argues, ugly sells.

In the article, Mark references Plenty of Fish, a low-rent dating site that supposedly makes $10,000/day in Google Adsense. (I personally have a hard time believing this figure, especially for a Web site with a PageRank of 0. Who’s finding this site?)

He also talks about the success of eBay, Craig’s List and Google. Personally, I’ll agree that eBay and Craig’s List aren’t beautiful, but either is a garage sale.

Google, on the other hand, is beautiful. There’s nothing there that isn’t relevant to the task at hand. White space is beautiful.

I’d also argue that maybe the reason why Plenty of Fish is making so much money on Adsense is because it’s so fugly people can’t wait to leave the site, and the Google Ads seem to be the quickest way out.

Ultimately, Mark’s argument is more about function over form than creating Web sites that are ugly. And of course, you need to align your designs with what your customers’ expectations are.

Thanks to Patsi Krakoff who fed me this link.

Rich Brooks
Ugly Web Site Designer

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Here’s Something You Don’t See Every Day..

Thursday, March 30th, 2006

Googleerror

And so soon after they accidentally deleted their own blog.

What are they smoking over there these days, anyway?

Rich Brooks
I Kid, Because I Love


Blog Marketing and Blog SEO

Wednesday, March 29th, 2006

Recently I wrote a post on optimizing your TypePad blog titles for the search engines. Today I read a well-documented article called Search Engine Optimization for Blogs by Bill Hartzer.

In it he discusses techniques to use if WordPress or Movable Type is your platform of choice. He also has some good information on promoting your blog.

If you’re using your blog as a lead-generation tool be sure to check this article out.

Rich Brooks
Maine Blogger

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How to Get More Business From Your Current Clients

Tuesday, March 28th, 2006

Just tell them you’re going on vacation.

It never fails. I send out an email to all my clients telling them about an upcoming vacation and suddenly everyone has updates or needs to take a meeting immediately about their Web site they haven’t updated in two years.

I may just start sending out that email even when I’m not going on vacation.

(If you’re thinking of casing the joint to find out if I’m really away, please be so kind to feed our dobermans. Thanks.)

Rich Brooks
In My Mind, I’m Already Gone…

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Work-Life Balance for the Entrepreneur

Monday, March 27th, 2006

MayasophieToday marks the end of an era.

Since my first daughter Maya was born three-and-a-half years ago I’ve been taking Mondays off to be a stay-at-home dad. (My wife, Cybele, did the same on Wednesdays.)

When Sophie–our second–showed up, Cybele and I were both home on Mondays for a while, giving us a long supply of three-day weekends.

Last fall Cybele got a promotion and Maya graduated to preschool. Both of them went to five days. Sophie and I continued to stay home on Mondays.

This was a nice, but tough situation. When you’re running a company you feel like you should be there at all times. I felt guilty about having co-workers in the office five days a week when I wasn’t. Admittedly, I worked many evenings and weekends to "make up" for it, but I still felt like I was letting people down, or setting a bad example. (Re-reading this, I think I may have had it backwards.)

Recently, when flyte really needed an extra boost of sales and marketing, I found a friend/ex-co-worker/future Montessori teacher to watch Sophie on Monday mornings. This allowed me to come into the office for a few hours and assuage my guilt (and return my emails and phone calls.)

Then the other day Sophie’s day care called to let me know there was an opening on Mondays and did I want to take it?

I was torn. It was exactly what I needed, as my project manager is about to go on maternity leave and I’ll be taking her job on until she returns. (That makes about 47 hats I’m now wearing.)

On the other hand, I felt like Sophie was getting a raw deal. Maya had two days home a week with a parent (not including the weekend) and Sophie had only ever had one. Then one-half. And now none?

I was also feeling like maybe I was cheating myself. There’s truth to the cliché that they’re only young once. I love seeing Sophie master new skills, like stealing my cell phone and calling Cybele’s phone.

I ultimately decided that for the time being going to work that fifth day was most important, and I would try and be more "present" for both of my daughters during the weekend and during our morning and evening rituals. Hopefully, when I get my project manager back, I’ll figure out a way to run my life the way I want, and have my business support that lifestyle.

In the meantime, you’ll find me in the office on Mondays.

Here’s hoping you find your balance.

Rich Brooks
Dad. Husband. Entrepreneur.

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Search Engine Optimizing Your TypePad Page Titles

Monday, March 27th, 2006

The current conventional wisdom on search engine optimization is that the first three to four words of your page title are the most important; therefore, you should front load your page titles with your most effective keyphrases.

The default title tag format for a TypePad blog post is:

Blog Name – Post Title

The problem with this format is that if your blog name isn’t keyword-rich you may be hurting your search engine rank. Even if it is keyword-rich, it may still be interfering on specific searches that you would otherwise rank well for.

For example, flyte’s blog is called "flyte: web marketing strategies for small business." That’s definitely keyword-rich, but because TypePad starts the page title with the name of our blog, all of our page titles start the same way. In other words, we’re de-emphasizing the keywords that make any specific post unique.

Let’s say that I have a post called "Dog Trainer Blog Advice" and another post called "Email Marketing Techniques for Dietitians." According to search engine optimization, the most important keywords for both posts would be "flyte: web marketing strategies…." While that’s a good, keyword-rich title, it doesn’t help either of these posts rank well for their intended audiences.

In addition, because our title is so long, it’s often the bulk of what’s shown at Google when one of our posts ends up on the results page.

Googletitle_1

All of our posts at the search engines start the same way. A more appropriate (and enticing) search result at Google might be, "PayPal Shipping Options Explained – flyte: web marketing…."

However, we’ve just made a change to the TypePad templates so that our individual page titles (as opposed to our home page or category pages which I care less about) are now formatted:

Post Title – Blog Name

How much of an impact this will make remains to be seen. It will probably still be a few days or weeks before Google and the other search engines show our page titles the way we intended.

If you’re a TypePad Pro client and you’d like us to make the same change for you, please let us know. If you’re already using the advanced templates it will probably be about $75 – $100 to make the change. If you’re not using advanced templates it will take a little longer and you will lose some of your point-and-click ability to make design changes to your blog.

Still, if I didn’t think the search engine benefits were worth it, I wouldn’t have asked Réal to make it happen.

Rich Brooks
Business Blog Search Engine Optimizer

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CrazyBusy: Overstretched, Overbooked, and About to Snap!

Sunday, March 26th, 2006

Crazybusy_2Dr. Ed Hallowell, one of flyte’s clients, was interviewed in one of my must-read magazines, BusinessWeek. The article appears in the April 3 issue and is titled Zen and the Art of Thinking Straight (premium content.)

It’s in support of his new book, CrazyBusy: Overstretched, Overbooked, and About to Snap–Strategies for Coping in a World Gone ADD.

"Crazy Busy" is a term that has become my catch-phrase when people ask how business is going. It’s how most entrepreneurs live their lives.

Am I crazy busy? It’s a beautiful Sunday morning in Maine and I’m inside working (and blogging) while my wife is at the gym with our two kids. Yeah, I’d say I’m crazy busy.

Hey, Ed! How about a free copy for your favorite Web developer?

Rich Brooks
Crazy Busy

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Business Blog PowerPoint Handouts: Slides from My Blogging Workshop

Friday, March 24th, 2006

BizblogshandoutThis morning I did a business blogging seminar at the annual conference for NAPO: The National Association of Professional Organizers down in Boston.

It was great; I had a very engaged, enthusiastic group who asked a lot of intelligent questions on how to best market themselves through a blog.

I had sent in the PowerPoint slides a few months ago to be included in their conference brochure. Recently, I updated a lot of the slides and added some new information. Because of this I told the attendees that I would post the new slides so they could download them.

I’ve decided to make the slides available to anyone who wants them. The title of the seminar is "How to Plan, Build and Promote a Business Blog." The handouts are free, but an email subscription is required. If you’ve downloaded one of my earlier versions of this presentation, I’d recommend using this one instead. It’s more platform-independent and heavier on strategy.

The file is currently 4.6MB (yikes!) We’re working on making it smaller, but I wanted to get it up as quickly as possible. The file is now <1MB! Enjoy!

Rich Brooks
Business Blogging Speaker

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Handcrafted Jewelry from Portland, Maine – Chaya Studio

Thursday, March 23rd, 2006

ChayaThis morning flyte launched the redesigned and redeveloped Web site for Chaya Studio, designers of handcrafted, unique jewelry.

Chaya Caron has some stunning pieces of jewelry for sale online in her jewelry gallery, and some great examples of the custom jewelry she’s created for others…why not for you?

Although her previous design was nice, it relied heavily on images and thus was difficult to update and didn’t rank well at the search engines.

The new site is a nice mixture of beautiful photographs by Robert Diamante and descriptive, keyword-rich copy that the search engines can understand and archive.

Rich Brooks
Maine Web Site Design for Mainers (and Beyond)

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How to Price Your Services

Wednesday, March 22nd, 2006

Robert Middleton writes about The Secrets of Value Pricing in his More Clients Blog this week, and if you’re an entrepreneur like me, you’re continually struggling with how to price your services.

Most people agree that service providers undercharge their clients. (And by "most people" I mean service providers those who consult to service providers.) However, so many of us are afraid to charge more. We’re worried that the competition will undercut us, that the expectations from our clients will be too high, or even that we’re not worth it!

Personally, I’m long past worrying about the fact that someone in their garage can underbid me. However, we still do most of our estimates based on the number of hours it will take us to design, develop a Web site or implement a Web marketing strategy.

Robert’s got some good ideas on value pricing, and there are some good comments from readers on the same.

If you’re an independent service provider and you’re not reading his More Clients newsletter, you’re missing out on a great, free resource.

Rich Brooks
Dammit, I’m worth it!

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