The other night, over a plate of potato nachos and a couple of tall brown ales, I was discussing a friend/client’s real estate blog. I asked if she had started putting her agency’s featured listings up as new posts.
She told me that a number of real estate bloggers told her that this was not the way to do things; that a real estate blog was to establish your expertise and credibility. Posting new listings was crass.
Ummmm…excuse me?
Who are we "blogging experts" to tell anyone what the rules are to business blogging? That’s the most delicious part of blogging, that there are no rules. There may be some lessons we’ve learned through trial and error, but there are no rules.
Blogging, especially business blogging, is so new, that I can’t imagine that there are any hard and fast rules on how to do things right. In fact, if people are telling you that you’re breaking any type of blogging rules, that probably means you’re doing things right. I mean, isn’t blogging about breaking the rules?
Any good entrepreneur is going to make mistakes, and hopefully they’ll suffer more failures than successes. Great ballplayers don’t bat over .500. Great entrepreneurs and business bloggers don’t either.
Go out there and break some rules.
Rich Brooks
We Don’t Need No Stinkin’ Rules
Tags: Business Blogging | Real Estate Blogs | Blog Marketing
