First Impressions at Your Web Site

There are a few local organizations that I’ve been thinking about
joining lately. I was visiting their respective Web sites tonight and the
opening paragraph of one read:

We are in the process of completely revamping our website.
Some of the links may not be complete at the moment, so we apologize
for any inconvenience. Be sure to check back often for updates.

Links aren’t incomplete; they’re broken. It’s like being a little pregnant.

Also, no one checks back for updates. Not often, not ever.

Your Web site may be the first impression a prospect gets of you. What do you want it to say?

Rich Brooks
Check Back for Updates!

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  • http://blog.winerywebsitereport.com/ Mike Duffy

    At least capture an e-mail ("Would you like to be notified when our site is updated?")!!

    I've seen this technique used effectively when a product or service gets pre-launch publicity, but the Web site isn't ready to go.

    Really enjoy your blog posts and the occasional white paper, Rich.

  • http://blog.winerywebsitereport.com/ Mike Duffy

    At least capture an e-mail ("Would you like to be notified when our site is updated?")!!

    I've seen this technique used effectively when a product or service gets pre-launch publicity, but the Web site isn't ready to go.

    Really enjoy your blog posts and the occasional white paper, Rich.

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