This month’s issue of flyte log is entitled, "Lead Generation Online: Is Your Web Site a Leaky Bucket?"

Too many small businesses and entrepreneurs put up 5 page online brochures and expect business to start pouring in. Unfortunately, there’s just too much competition these days for that to happen.

Besides having a search engine marketing strategy to drive qualified traffic to your site, you need to be able to convert visitors into customers while they’re at your site.

Many of us provide more services than products to our clients. While I may never be able to sell a Web site online, and you may not be able to sell dog training at your site, there are "little sales" that you can make on your site that will generate quality leads for you to pursue.

Getting the phone to ring, getting contact forms completed, getting new subscribers to your email newsletter can all be the first step towards a long-term relationship with a client. In this issue of flyte log, we look at some methods to achieve these goals.

Rich Brooks
Talking ‘Bout M-m-m-my Lead Generation

Tags: Lead Generation | Online Sales | Online Marketing