Online PR Tips & Advice

Lee Odden has another great post (doesn't he always?) at his Online Marketing Blog on Tips for Online PR.

When asked about optimizing press releases for search engines (a common goal these days), he responds:

The first priority for the release is the reader, not the algorithm.

Amen to that, brother!

There's been a lot of talk about how to write for search engines lately, including an article in the New York Times, so perhaps it's time for a reality check. Search engines aren't your clients, people are. You should understand what search engines are looking for so that you might better present your information, but keep the needs of humans first and foremost in your mind.

If you're interested in learning more about online PR and how your business can make the most of it, be sure to check out Lee's post.

Rich Brooks
Nothing More to Add

Comments

[Mary]

Yes, I so agree that search engines are not your priority basis on making a good article. One should not depend on becoming strategic on SEO and blogging about a lot of "non sense" words that do not really offer quality content like keyword repetition. I hope that many bloggers would understand this one.