Are your prospects searching for "understanding teenagers" or "European boarding schools?"
Search engines can deliver qualified traffic to your Web site, but not if your site doesn’t address what your prospects are searching for. Some people search for products, others for problems and still others for solutions. Often when we write our Web copy we don’t consider all the different ways our prospects might seek out a solution that we offer.
Today’s issue of flyte log is entitled "Keyword Research: Five Ways Your Prospects Search for You." In it you’ll learn five perspectives that your prospects use when searching for your products or services at the search engines, even if they don’t know who you are.
Brainstorming a list of keyphrases from all these five perspectives is the first step to writing Web copy that will attract more traffic and new business to your site.
And if you haven’t subscribed to flyte log, our free monthly email newsletter on Internet marketing, isn’t it time?
Tags: Keyword Research | SEO
