We often work with our clients on creating a consistent brand across all of their marketing material, online and off.
We ensure that their Web site and their email newsletter and their business blog all complement each other, even if they aren’t exactly the same. When someone receives your email newsletter they should never question who sent it.
We’ve created customized, complementary Word templates so that clients could send digital letterhead for proposals and correspondence. We’ve created custom PowerPoint slides for our clients’ presentations so that they stand out from the generic Microsoft templates that other speakers use.
But this is the first time we’ve created a customized Excel spreadsheet. The Marketing Source, a leading strategic marketing firm that helps small business and non-profits, created a Marketing Campaign ROI Calculator which can be downloaded free from their home page.
By customizing the color scheme, fonts and layout and adding a logo, the ROI calculator is now an extension of The Marketing Source’s brand. There’s even embedded links back to their Web site.
If you have created a calculator or similar tool using Excel, don’t just hand it out without first branding it–or hiring flyte to do it for you. 
With digital products you never know how far or wide they might be distributed, ultimately finding the desk of your next client.
Rich Brooks
Web Marketing Expert
Tags: Excel | Digital Documents | ROI Calculator | Online Branding
