Last month’s flyte log, our free email newsletter on Internet marketing, looked at five perspectives your prospects might use in searching for your products and services at the search engines, and how you could brainstorm a list of keyphrases from these five perspectives.
This month we pick up that thread with "Search Engine Optimization: Stop Guessing and Start Researching!"
Why Should You Test Your Keyphrases?
It’s not enough to brainstorm a list of possible search phrases; you must test your assumptions if you want to succeed online.
Too often prospects and clients tell me that they want to be on the first page for "ADD" or "resiliency speaker" or "37th-level mage." However, often these terms are either too broad, too competitive, or just not what their prospects are searching for. To optimize your site for the wrong phrase is like pocketing the eight-ball in the wrong pocket.
How Do You Test Your Keyphrases?
There are several tools out there to help you test your brainstormed list, including Word Tracker and Overture. However, lately I’ve been playing around with Trellian’s Keyword Discovery and have found it an easy-to-use tool for researching keyphrases.
In this article I give you some examples and screen shots of how to use Keyword Discovery, as well as some tips on how to make the most of it.
How Do You Use Your Keyphrases at Your Site?
There’s still a step three in all this keyword research, which is to use these keyphrases in the page titles, headers, body copy and intrasite links. I’m not sure if I’ll write about that next month, however, as I feel we recently covered this in "The Secret to Great Search Engine Rank."
Rich Brooks
Search Engine Optimization in Maine…and Beyond!
Tags: SEO | Search Engine Optimization
