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Longer Keyphrases and SEO

Years ago visitors might search for "travel." Now, more experienced, their searches are more targeted: "adventure travel," "family vacation," "Disneyworld discount flights," and so on.

To take advantage of these more advanced searches, your copy needs to integrate these longer keyphrases into the copy. But how do you accomplish this without ruining the readability of the copy?

Karon Thackston has a great article in the most recent High Rankings Advisor newsletter called "Longer Keyphrases: Will Longer Keyphrases Hinder the Effectiveness of Your Copy?"

Karon has some great techniques she shares with readers, including breaking up longer keyphrases between sentences, since search engines "all but ignore punctuation."

Rich Brooks
I live in Maine. Web site design is interesting.

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  • http://www.goongee.com/blog Heather

    Some people refer to this type of search as being "long tail" meaning the keyword is more targeted and is closer to what the searcher is looking for. I think this type of traffic is more likely to convert than a general search term, like the 1 word travel. Thanks for the article!

  • http://www.goongee.com/blog Heather

    Some people refer to this type of search as being "long tail" meaning the keyword is more targeted and is closer to what the searcher is looking for. I think this type of traffic is more likely to convert than a general search term, like the 1 word travel. Thanks for the article!

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This entry was posted on Wednesday, October 18th, 2006 at 11:17 am and is filed under Search Engine Marketing, Web Copywriting, Web Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.