Archive for December, 2006


Working Lunch Seminars: Internet Marketing Workshops for Small Businesses

Monday, December 11th, 2006

We’re officially launching our Working Lunch Seminar Series. These are going to be "lunch and learn" workshops presented in flyte’s learning lab…aka our conference room.

Although details may change, they’ll be between 60 – 90 minutes each and come with lunch included. Perfect for the busy entrepreneur or small business owner or employee.

The first class will be Understanding Web Site Traffic Reports: How to Improve Your Web Site and Get More Business Online on Wednesday, January 17th, 2007, from noon til one. I’m excited because this is the first time I’ll be teaching this particular workshop. We get a lot of questions on how to read these reports, so I’m hoping there’s a lot of interest here.

That will be followed by my now seminal How to Plan, Build and Promote a Business Blog on Wednesday, February 21st, 2007, again from noon til one. Both workshops are $50/person.

Both of these seminars will be capped at 10 people because a) I want everyone to have a chance to ask questions, and b) the room’s only so big.

While obviously this is more interesting to those within driving distance of Portland, Maine, I’m announcing them here because I’m hoping to record them for future use, most likely as a paid download afterwards. If I do, attendees will receive a complementary copy.

Rich Brooks
Internet Marketing Seminars in Portland, Maine


Are You LinkedIn?

Thursday, December 7th, 2006

It’s been described as the MySpace for adults, but it’s nowhere near that visually repulsive or invasive…yet.

LinkedIn is a networking site for, well, anyone. You can search for college roommates, previous co-workers, or other connections. You can use it to find a new job or fill a key position. Chances are a lot of people you already know are LinkedIn. As I was playing around on it tonight–did I mention it can be a complete time suck?–I found a few vendors, a few clients, and a few associates listed.

The first step to getting LinkedIn is to set up a free profile. Once that’s done you might start searching for people you went to college with, or people who worked at a previous employer, or a local search of Portland, ME.

You’ll see a long list of people. If you’ve already made a connection on LinkedIn you’ll see a number next to their name, telling you how many degrees of separation there are between you and him/her. You can ask for an introduction from your connector, but you have a limited number so use them wisely.

If you do see a friend or colleague you have the option of sending them an invite. They can then accept, decline or decide later.

Once they’ve accepted you can examine who’s in their network, and maybe you’ll find more people you know, or people you’d like to know. Someone in my network is highly connected, and it’s interesting to see that I’m one degree away from Matt Cutts (famous Google Engineer). OK, maybe that’s not exciting to you, but to me….

Anyway, it can be quite addicting. You can find if other friends and colleagues are already LinkedIn by uploading your email database to the system. I’ve shied away from that so far, but I might try with a limited number.

Tonight after finding some local friends and colleagues and inviting them to link to me directly I see that I’m only one degree away from over 900 people. It makes me want to go out and get linked some more!

Another addictive piece of the puzzle is the completion of your profile. Right now it’s only 27% full, but when all my invitations are sent out it will be 51% full! However, I don’t think it will ever hit 100% because part of the profile is previous jobs. I think you’re supposed to put in two.

My job before this was as a Medicare part B salesman. The company went out of business (after I left) and I don’t remember too many people outside of my boss (who was great, but apparently doesn’t have a LinkedIn profile.) Before that I was dancing on tables at Stash & Stella’s…hmmm…I think I may have shared too much.

Neither of these would be things I’d add to my profile. In short, my long-term employment at flyte (coming up on 10 years!) is holding me back. Life goes on….

In any case, if you’re looking to make more connections and find people to help you business or career grow, be they employees, employers, vendors or associates, you should get yourself a LinkedIn profile.

LinkedIn also allows you to create a customized profile page where you can find out more about me, Rich Brooks.

Rich Brooks
LinkedIn


Email Marketing Summit – 2007

Tuesday, December 5th, 2006

Do you want to seriously increase your online business? Would you like to use email marketing to boost sales and convert visitors? Would you like to avoid the cold weather of [enter your location here] and spend early March in sunny Florida?

If so, have I got the ticket for you. It’s MarketingSherpa’s Email Marketing Summit ’07 in Miami, Florida. From March 4 – 6 you can join 650 Email Marketers for:

  • advanced bootcamp training
  • 4 interactive labs (including a live, onsite eyetracking lab)
  • advanced case studies
  • networking parties
  • and more.

At $1,395 it doesn’t come cheap, but it will pay for itself for the serious email marketers. Plus, if you register before 12/31/06, you’ll save $300.

And who knows, maybe we’ll be throwing back Mohitos by the beach after hours. Hope to see you there!

Rich Brooks
Email Mohito Marketer


New Year’s Resolutions for Your Web Site

Tuesday, December 5th, 2006

There’s no reason you have to wait for New Year’s to improve your life, relationships or business, but now that it’s staring us in the face, it’s time to start making plans.

Is 2007 going to be your break out year? Are your Web site and Internet marketing plans ready to get you there?

If you’re not sure, check out the newest issue of flyte log, our free email newsletter. This month’s topic is New Year’s Resolutions for Your Web Site, and is the perfect tool for getting you thinking about how you can tune up your Web site and create an Internet marketing strategy that attracts new prospects and converts them into long-term clients.

Rich Brooks
Personal Trainer for Web Sites


Flyte Service Plans for Your Web Site – 2007

Monday, December 4th, 2006

Is 2007 going to be a break out year for your Web site? Will it generate more leads, convert more visitors into customers and make more sales for you?

If you’re not sure or you don’t have a plan for success, maybe we can help. Flyte offers Web site audits and year-long service plans to meet any budget.

Last year Business Class Service Plan clients saw results like a 180% increase in email subscribers and increased daily traffic of 74%.

Flyte also offers customized site audits where we can review your site’s traffic reports, search engine readiness, usability, and more.

To get an idea of what flyte can do for you, here’s a run down of our 2007 Flyte Service Plans:

Coach:
Search Engines & Web Marketing:

  • Keyword tracking – Track how your site ranks at Google for one relevant search term of your choice, anything from "dog trainer" to "Texas dietician" to "food photographer."
  • Google PageRank – Get your PageRank, a key indicator of your site’s importance at Google.
  • Incoming links – More incoming links means better search engine ranking. We’ll track that number at Google, Yahoo & MSN Search.

General Web Services:

  • Link testing – Test all site links.
  • Form testing – Test up to 5 forms (contact, search, email signup, etc.) on site.
  • Domain expiration check – Don’t lose your domains! We’ll keep tabs on up to 5 of your domains and send you a reminder when they are expiring.

Cost: $299 or $29/mo

Business Class:
Everything from Coach, plus:

Search Engines & Web Marketing:

  • Keyword tracking – Track how your site ranks at Google for up to 5 relevant search terms.
  • Web Strategy consulting – Receive one hour of consulting
    and written recommendations on Web marketing and new technology
    opportunities tailored to your needs. (every 6 mos.)

General Web Services:

  • Content audit – Receive a written report of one hour of
    site review to check for out-of-date content, poor-quality images, and
    other usability issues. (every 6 mos.)
  • Traffic report audit – Receive a written report and
    interpretations on findings of site traffic including entry/exit pages,
    visitor paths (as appropriate) search engines, referrers and more.
    (every 6 mos.)
  • Browser snapshots – See how your home page displays in a variety of different browsers, operating systems and screen resolutions. (annual)

Cost: $999 or $99/mo

First Class:
Everything from Business Class, plus:

Search Engines & Web Marketing:

  • Keyword tracking – Track how your site ranks at Google for up to 10 relevant search terms.
  • Web strategy consulting – Same as Business Class but performed quarterly.

General Web Services:

  • Free Web site updates – Up to two hours of updates each month.
  • Keyword Analysis – Research up to 20 keywords or phrases to determine the best keywords to attract qualified visitors. (annually)
  • Content audit – Same as Business Class but performed quarterly.
  • Traffic report audit – Same as Business Class but performed quarterly.
  • Browser snapshots – View your home page and up to 4 other
    pages in a variety of different browsers, operating systems and screen
    resolutions. (every 6 mos.)

Cost: $4,499/yr or $449/mo

So, are you serious about building your business online this year? Then contact flyte today.

Rich Brooks
Web Site Audits and Service Plans