Would you like to keep up on what’s going on in your industry, or in the industry of your customers? (If not, perhaps you should find another calling.)
Or, have you ever found a blog that you really liked, but knew you weren’t going to visit it each and every day to see if the author had something new to say?
You may wonder how people can regularly read dozens or even hundreds of blogs . Do these people visit dozens or hundreds of blogs a day, on the hope that each one has a new post worth reading and reviewing? How do they get any work done? Don’t they have lives?!?

The answer is that they use newsreaders to subscribe to multiple blogs. With a newsreader–like my personal favorite, NetNewsWire, (sorry, Mac only!) or Bloglines–you can quickly scan dozens of different blogs in a format that looks a lot like an email program.
However, subscribing to a blog feed isn’t as intuitive as it should be. The very act that we’ve trained people to do on the Web–click on a link–brings up a page of XML mumbo-jumbo.
However, I’ve put together this helpful movie (10.2 MB) that shows step-by-step how to subscribe to a blog feed so that you, too, can manage multiple blogs and stay ahead of your competitors.


