Archive for January, 2007


Domain Notification Central Scam

Thursday, January 11th, 2007

If you’ve recently received an email from the Domain Notification Central, you can delete it and be at ease.

This grammar-and-spelling-challenged company will try and scare Web site owners into buying redundant domains with the .us suffix. For example, from the email I just received:

Please be advised that the above noted domain name has now become available for registration.

Consequently the possibility of a conflicting domain registration may occur.

I mean, what the hell does that even mean? "A conflicting domain registration" doesn’t even mean anything. The email I received had paragraph after paragraph of meaningless, lawyer-like gibberish meant only to frighten people out of their money.

Since I can’t blog about every scoundral out there, here’s a good tip for anytime someone or some business you don’t know asks for money: Google them.

While the Domain Notification Central (the name sounds like it was written by an automated translation service) come up first for their own name, the rest of the Google results page are warnings against this company.

Googling a company’s phone number or fax number seems to give even better results, as often people share horror stories at their blog or in a discussion forum, sharing these tidbits of information. Googling 1-800-270-5944 brings up posts like:

  • Web Piracy, Scams, and Dastardly Deeds – Smyrl.Biz
  • Stupid TOASTEDspam – notificationcenter.us 0001 – 2004-07-26 …
  • Consumer Alert and
  • really great sex call 1-800-270-5944 in Printable view

I’m guessing the last one was a prank to get back at the Domain Notification Central, but perhaps further investigation is required.

No matter what the medium, there will always be people trying to scam you. At least with the internet, you’re one search query away from an answer.

Rich Brooks
Reporting Internet Scams


Bangor, Maine Bans Smoking In Cars

Wednesday, January 10th, 2007

I’m not sure if this story is running nationally, but it’s news here in Maine. The town of Bangor has passed a town ordinance banning smoking in cars while children are present.

I mean, why don’t they just go ahead and ban smoking in lungs and cut to the chase?

I don’t smoke. Never really did. I’d prefer to come home from a night out not stinking of cigarette smell. I hope my kids don’t smoke, or more realistically never get past experimenting. I’d prefer that anyone giving my children a ride would refrain from lighting up in front of them.

That being said, we may have stepped over a line. I can hear is Reverend Lovejoy’s wife screaming, "but what about the children?" in the background.

We’re banning people from smoking in their cars with children present. Is banning them from smoking in their own homes with children present next?

Trust me, I think it’d be great if the next generation was smoke-free and if everyone gave up their cigarettes…by their own free choice. I also wish that everyone would be friendly to strangers but I don’t want a law passed over it.

From the Portland Press Herald:

People who smoke with children present in the confined space of a car or truck might as well be deliberately trying to kill their children, (emphasis mine) said City Councilor Patricia Blanchette, who is a smoker.

That seems a little harsh. "Salem" harsh. (The Massachusetts burg, and not the menthol.) Or maybe–work with me here, people–Councilor Patricia Blanchette just wanted to get out of carpooling because she’s not about to give up smoking.

As it turns out, although Bangor is the first municipality with this law, Arkansas and Louisiana have already passed state law. I’m sure it’s only a matter of time until it’s completely illegal throughout the U.S. to smoke within 100 yards of anyone under the age of 18, and this post will seem dated like a spittoon. But as far as I’m concerned, people should be allowed to make bad decisions.

You want to run a public service campaign teaching people that smoking cigarettes in a confined space with a minor is a bad idea, I got your back. You want to pass a law that outlaws legal behavior in the sanctity of an American’s second castle (their car), I got a problem.

Rich Brooks
Non-Smoking, Pro-Child Driver


How to Subscribe to a Blog’s Feed

Wednesday, January 10th, 2007

Would you like to keep up on what’s going on in your industry, or in the industry of your customers? (If not, perhaps you should find another calling.)

Or, have you ever found a blog that you really liked, but knew you weren’t going to visit it each and every day to see if the author had something new to say?

You may wonder how people can regularly read dozens or even hundreds of blogs . Do these people visit dozens or hundreds of blogs a day, on the hope that each one has a new post worth reading and reviewing? How do they get any work done? Don’t they have lives?!?

Netnewswire
The answer is that they use newsreaders to subscribe to multiple blogs. With a newsreader–like my personal favorite, NetNewsWire, (sorry, Mac only!) or Bloglines–you can quickly scan dozens of different blogs in a format that looks a lot like an email program.

However, subscribing to a blog feed isn’t as intuitive as it should be. The very act that we’ve trained people to do on the Web–click on a link–brings up a page of XML mumbo-jumbo.

However, I’ve put together this helpful movie (10.2 MB) that shows step-by-step how to subscribe to a blog feed so that you, too, can manage multiple blogs and stay ahead of your competitors.

How-To Subscribe to a Blog Feed: The Movie!

Rich Brooks
Ultimately, I’d Like to Direct


Congressman Tom Reynolds: Shame On You!

Tuesday, January 9th, 2007

OK, Congressman Tom Reynolds. I played along.

I listened patiently to your underlings who told me I had been awarded
a National Leadership Award and then hit me up for $500 to place my
name on an attack ad in the Wall Street Journal.

I took notes as they told me that I would receive my gavel and plaque
regardless of whether I donated money or not…for I was a National
Business Leader. I specifically asked the 3rd operator who assisted me
if I would receive the gavel and plaque even if I didn’t
participate in this giant charade (although I don’t believe I used the
word "charade.") He said yes…grudgingly.

In fact, I blogged about the whole thing here.
It’s one of my most-commented-on blog posts, as it seems I was not
alone in being awarded a national leadership award by a congressman far
outside my district.

And I might have let it die there if you didn’t screw me, but you did.

Today I received a packet in the mail from you. Among other things, it included the following:

1) A handsome photo of our current president.

W_1

2) A letter personally thanking me stamped by you in which you invite
me to "other high profile Washington events — like the annual
President’s Dinner." I assume the operative word here is like.

Nrccletter

3) A piece of paper that is definitely NOT a plaque naming me Honorary
Chairman of the Business Advisory Council.

My first order of business?
Correctly defining the word plaque: a thin, flat plate or tablet of metal, porcelain, etc., intended for ornament, as on a wall, or set in a piece of furniture, versus paper: a
substance made from wood pulp, rags, straw, or other fibrous material,
usually in thin sheets, used to bear writing or printing, for wrapping
things, etc.

Nationalleadershipaward

4) A certificate for a Speaker’s Gavel that is completely dependent on
me contributing $200 to the NRCC!
What?!? To paraphrase Jon Stewart, "I
have to inform you: your pants are on fire."

Thefinalstraw

The only thing that separated this from an outright scam in my mind was
that regardless of my donation to your group, you were sending me a
gavel and a plaque.

Even the copy on the I.O.U. was cheesy, coming across like a late-night
informercial: "I’ll rush your handsome replica of the Speaker’s Gavel
that Speaker Dennis Hastert [sic] uses on the floor of the House when you
return your contribution."


Congressman Tom Reynolds: Save your soul! Send me my damn gavel.
(You can keep the plaque.)

Rich Brooks
Gavel Me, Baby


PayPal Still Freaks Some People Out

Tuesday, January 9th, 2007

So today I did an email blast to flyte’s Maine-based contacts about our inaugural Working Lunch Seminar on Understanding Web Site Traffic Reports. (Sorry, but the email blast was successful. We’re all booked up. If you’d like to attend How to Plan, Build and Promote a Business Blog on Wed., February 21st, 2007 there’s still a few slots left.)

I got a number of responses, including a few people who wanted to attend but didn’t have PayPal accounts and weren’t sure how to pay.

It’s not cost-effective for flyte to take credit cards directly so we use PayPal to handle transactions for Visa, American Express, Master Card, Discover and Chalmer’s Big and Tall Men’s Shoppe, a seven-outlet chain in the Pacific Northwest.

For the past five or so years the following has been true:

You don’t need a PayPal account to pay via PayPal, all you need is a credit card.

Yet people still don’t know that. I don’t blame them, there’s too much information to know everything. In fact, maybe PayPal should be doing a better job of promoting the fact that anyone with a credit card and a mouse finger can use PayPal.

The lesson I’ve learned is that if I’m using PayPal and not taking credit cards directly, I need to go out of my way to explain that membership is not required for our Working Lunch Seminars.

However, a healthy appetite for flatbread pizza and learning is.

Rich Brooks
Web Marketing Seminars in Maine


Rank Better with Advice from Copyblogger

Monday, January 8th, 2007

One of my favorite writers on Web-based copywriting right now is Brian Clark of Copyblogger. Although this phrase may be thrown around too liberally of late, "he gets it."

Right now he’s in the middle of a five-part series "that sets forth a step-by-step strategy that [he's] had success with when trying to rank well for desired primary search terms."

So far he’s published two, How to Create Content That Ranks Well at Search Engines and The 5 Essential Elements of Search Engine Keyword Research. If these two are any indication, the whole series will be a must read for anyone who takes search engine marketing seriously.

You can also subscribe to Copyblogger’s RSS feed here.

Not sure how to subscribe to a feed? Didn’t you watch my step-by-step movie on how to subscribe to a feed?

Rich Brooks
Steal from the Best


Been Caught Stealing

Saturday, January 6th, 2007

We’ve been planning on revamping the flyte site and other marketing materials for a while now, and I’m really trying to get it all done by May when we turn 10. I’ve been looking at our home page for a while now, and trying to decide if I should rewrite it.

While I was mulling it over, I decided to see if anyone was "borrowing" from it. Turns out there were two culprits that Copyscape turned up.

Exact1homepage
The first one is Exact One Media at http://www.exact1media.com. (No link love, sorry.)

According to the whois tool over at Domain Tools, this site is run by a Robert Rambin of 10761 Burbank Blvd., North Hollywood, CA 91601 who can be reached at aexact1@yahoo.com.

Their blurb on their home page is stunningly like the one we’ve had up for the past few years. Since Copyscape didn’t show me them before, I think they’ve only recently started stealing from us.

Here’s a close up of their blurb:

Exact1blurb

Webcreators
The other company is Web World Creators, although perhaps they should be called Web World Recyclers. They can be found at http://www.webworldcreators.net/

According to Domain Tools, this company is run by Ron Broderick (ronb@ronb.com) out of 12465 Barnard Way, West Friendship, Maryland 21794. Hey, Ron, you’re not being too friendly! If you want to borrow tools from my shed, you should ask first!

WWC claims they deliver:

ongoing support, regular updates, reliable hosting and sound advice…because you don’t need a Web site…you need to grow your business.

which is taken nearly verbatim from our home page.

Hmmm…maybe I should thank these two companies. After all, they’ve showed me that our copy may still hold up after all these years.

Rich Brooks
Steal This Tagline


So Long, But Not Good-Bye…

Saturday, January 6th, 2007

Real_3
Today’s a transitional day for flyte (we seem to have had a lot of them lately.) Réal Deprez, who has been an amazing member of our team is transitioning from full-time employee to freelancer.

Réal’s moving out west (perhaps his staff photo should have tipped me off) for a change of scenery and some new opportunities. He’s going to continue doing work for flyte remotely, but it won’t be the same, not having him in the office.

Professionally, he was our go-to guy when it came to CSS, blogs and technology in general. (Employers out west: please ignore the last sentence.) Personally, it’s a blow, too. Who will I turn to when I need to listen to some new hip-hop or electronica?

Réal, we all wish you a safe ride and hope to hear from you soon.

Rich Brooks
flyte new media


Does Your Web Site Have an Express Lane?

Friday, January 5th, 2007

Every time I have twelve items or less I thank the person who came up with the express lane. In and out, quick and easy.

So how come so many Web sites ignore the idea of the express lane? Web sites shouldn’t be casinos that trap their best customers in a hive-like building with no discernible exit. Most visitors want to get what they want and to get out quickly. You can probably guess what your best customers are looking for.

Are they looking for store hours and locations? Are they looking for contact information or a toll-free phone number? Do they want to see examples of your work? Whatever it is, make it easily accessible from the home page, or even on the home page.

Whatever your prospects want, put it in front of them and get the hell out of the way. Don’t worry about how many pages they visit, how long they stay on the site or how sticky your Web site is if that’s hindering their ability to do business with you.

Rich Brooks
A Twelve-Pack Counts as One Item, Right?


Tooth Fairy Pillow – Make the Tooth Fairy’s Job Easier

Thursday, January 4th, 2007

Toothfairy_1If you’ve ever tried to find something small in the dark, you can understand how difficult the tooth fairy’s job must be. Now, there’s an answer.

Today flyte launched an e-commerce site for Tooth Fairy Pillow, handmade, personalized pillows for the gap-toothed children awaiting a visit from the Tooth Fairy.

These pillows are perfect for baby showers, new babies, and young children. If you’ve been looking for a unique, personalized gift for a friend or loved one, be sure to check out the variety of pillows Amy Lou Designs offers. (More are coming shortly! You can sign up for an email newsletter flyte designed and developed to be kept apprised of new designs as they are launched.)


Cowboypillow_1
Because the client wanted the ability to quickly add, edit and delete products from her online inventory, flyte built a customized application for her. She can create a new product, categorize it, add keywords, descriptions, even a PayPal button…all from the comfort of her Web browser.

A portion of each sale goes to the Titanium Rib Foundation.


Rich Brooks
E-Commerce Web Sites for Small Business