One of my favorite writers on Web-based copywriting right now is Brian Clark of Copyblogger. Although this phrase may be thrown around too liberally of late, "he gets it."
Right now he’s in the middle of a five-part series "that sets forth a step-by-step strategy that [he's] had success with when trying to rank well for desired primary search terms."
So far he’s published two, How to Create Content That Ranks Well at Search Engines and The 5 Essential Elements of Search Engine Keyword Research. If these two are any indication, the whole series will be a must read for anyone who takes search engine marketing seriously.
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