I see dozens of search engine marketing come-ons each day. Often, the come-on tells me that this "expert’s" services can give me the page one results I so richly deserve.
Now, perhaps I’m a bad example, because I truly do deserve page one rank. 
But how about for the other hundred thousand people who got that particular piece of spam? Do we all deserve to be on page one?
We all want to be on page one for the keyword phrases we target. But wanting page one ranking and deserving it are two vastly different things.
If you want to rank well you need to provide unique, quality content that your prospects will be interested in, and prepare it in such a way that the search engines will return your page as a relevant result. (For more on how to prepare your content for maximum search engine results, read the article "The Secret to Great Search Engine Rank.")
You’ll also need to get quality incoming links which help the search engines determine how valuable your content is. (For more on that, check out "Boost Your Search Engine Rank: Proven Methods to Increase Incoming Links.")
Anyone promising an easy shortcut to long-term search engine success better be wearing flame-retardant pants. That’s not to say that there aren’t methods to improve your search engine rank, but they all require time, energy or money…or some combination of the three.
If you want to rank well at the search engines, start crafting some keyword-rich copy that targets your prospects’ most compelling problems.
