Is Google overrated? Too powerful? Too full of itself?
There’s an interesting and lively debate on these issues going on at Fast Company right now in their Open Debate section between Danny Sullivan (editor-in-chief of SearchEngineLand.com) taking the pro-Google stance and Donna Bogatin (Digital Markets blogger at ZDNet.com) waving the anti-Google flag.
Here’s a snippet:
Bogatin: [Google] is fueled by an unsustainable business model: The selling of ads
against content that it does not own, that it has not compensated IP
owners for and that it has no explicit legal right to exploit
commercially. The "millions" of businesses and individuals
"voluntarily" forking over their proprietary content and personal data
to Google "every day," sell themselves and their assets short, while
Google’s market cap balloons.Sullivan: Google’s "free ride?" Flip it around. Google’s the lifeblood of many sites, sending them huge amounts of traffic at no cost.
You probably won’t learn anything that will help you rank higher at the search engines, but if you’re a search engine and technology geek you might enjoy it. I know I did.
