It was a dark and stormy night. The hunchbacked innkeeper shuffled into the gothic entranceway towards the four travelers who had been mysteriously drawn to the mansion on the hill.
The light from the fireplace flickered eerily on his face as he informed them that the main road–the only road–to the nearby town had been washed away. They would be stranded here for quite some time; no traffic could come in or out for the foreseeable future.
I know what you’re thinking: woe to the innkeeper! How can he continue to run his business now that the only path to the outside world lies in ruin…destroyed by forces outside his control?
Take a lesson from the unfortunate innkeeper: don’t rely too heavily on any one method for online lead generation…even if that method is Google. In fact, especially if it’s Google.
If you’d like to find out effective ways to diversify your portfolio of incoming links and increase the traffic coming to your Web site, be sure to check out our newest issue of flyte log: The Dangers of Relying on Google for Business.
Rich Brooks
Gothic Search Engine Marketing
