Google Analytics has a new interface, with some welcome upgrades as well.
This is the official screen shot from the Google Analytics blog. It’s much more interactive than the previous version, using Flash to display your info and stats. As you roll over different moments in time (see the example of the cursor near the top left of the page) it provides a snapshot of that moment.
If you don’t like the layout of the new dashboard you can quickly rearrange it or add/remove new dashboard elements to fit your particular needs.
One thing I especially excited about is the ability to receive traffic reports via email. Although I regularly check my stats, I know that a number of Web site owners out there don’t make it a habit. As we’re setting up GA for our clients, we can set up daily, weekly, quarterly or monthly reports to be delivered as PDFs, tab or comma delimited, or in XML.
This makes it much easier for site owners to track activity on their Web site; no need to visit GA each day (or week or month) and wade through the reports.
There’s a lot more here, too. I’ve found the referrer reports much easier to understand. Under "Traffic Sources" I can quickly see my top 5 referrs. Click on "Google," for example and I’m taken to a page that shows me my daily Google-generated traffic and quickly gives me the top 10 referring keywords. (I can click to see more.)
There’s also 3 tabs; the first is the default and shows me those referring key phrases. The next is goal conversion, letting me know which key phrases are bringing me the highest conversion rate (in this case, who fills out our contact form or subscribes to our email newsletter.) There’s also an e-commerce tab, which may be helpful for you, but does little for me, personally.
This whole interface just seems more natural than the previous one. The previous version was Google buying Urchin and slapping a couple of extra tools on top; this is a more from-the-ground-up approach.
I’m sure I’ll have more to say as I spend more time with the analytics.
If you’re not content with your current stats, have your Web developers slap the GA code on your pages. Or contact flyte, and we’ll see what we can do.
I like the old UI more than the new one. Old UI has support for Domain Names, while I just can't find it in new UI.
Look under Visitors > Network Properties > Hostnames. Does that do the same thing for you?