Last week I blogged about the hit we were taking at the search engines since we updated our site (flyte.biz). Although we aren’t back to pre-relaunch levels for many of our keyword phrases we track, we are up significantly from last week on most.
One thing I did notice, however, is that we’re now ranking for Internet Marketing (62) and Web Marketing (56). We rarely ranked in the top 10,000 for Web Marketing, and never for Internet Marketing.
Maybe it’s like Carolyn Phillips, our project manager, says: when you make a drastic change like we did (as much as we tried to minimize it) the search engines need to take a step back, take it all in and reassess. It’s kind of like if you’ve never worn a cowboy hat and suddenly you put one on. Everyone who’s ever known you is going to have to reassess what they know about you at that point. But ultimately, it’s gong to look cool. (It does look cool, right? Right?) BTW, that’s my buddy Erin from our weekend trip to Apalachicola, FL.
How much stock do I put in this? Not much, not yet. We’ll see where we are in a month and in 3 months. I’m also considering dropping $299/year on a Yahoo directory listing, something I wouldn’t have done a year ago. Is it worth it? Well, if you think it can give you $300 or more in business each year, then I guess it is.
Rich Brooks
Portland, Maine Web Design
