YouTube Marketing: A Man and His Tuba

Elituba
As I blog this, I’m listening to George Gershwin’s Second Piano Prelude being performed as a piano/tuba duet…by just one person! That person happens to be the über-talented Dr. Eli Newberger.

Besides being a world-renown pediatrician and author of The Men They Will Become, Dr. Newberger is also an accomplished jazz tuba player. (I have several of his CDs at home.)

When he recently sent us some videos to add to his Web site, we suggested that we establish a YouTube channel for Dr. Newberger as well. The channel can be found under the headings of "musician" and "jazz". (We should add "tuba" as well.) This will allow YouTube surfers to find him when they look in these categories, or do a related search. Appropriate, keyword-rich titles and descriptions of each video have already attracted dozens of new visitors in just a few hours.

Now that Google has absorbed the ever-expanding YouTube library into their Video Search, Dr. Newberger’s content will reach a wider audience who may not have discovered the video library on his website.

Using YouTube freed up hundreds of megabytes of storage space for Dr. Newberger, and created at least 8 new pages that link to his Web site, helping his search engine rankings. Also YouTube uses Flash viewer for their videos, meaning that 98% of visitors can watch the movie without downloading a plugin. No other video format is that pervasive on the Web.

So, take a few minutes and check out George Gershwin’s Second Piano Prelude, or Perdido Street Blues, or any of the other Dr. Newberger videos on YouTuba.

Thanks to Jonathan who put this together.

And, to Ron Burgundy, wherever you may be, know this: jazz tuba is way cooler that jazz flute.

Rich Brooks
This One Time, At Band Camp…

 

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