I recommend Constant Contact as an email service provider to our clients looking to do email marketing. I feel they have a great product and a competitive price, and their customer service cannot be beat. However, I always tell them my one pet peeve with Constant Contact: no a/b split testing.
What is A/B testing?
It’s when you test two similar versions of the same (in this case) email blast. You randomly split the group into two groups, a & b, and deliver a unique message to each group to determine which message is more effective.
For example, you may send the same email out, touting your new vanilla ice cream. One group gets a subject line that says, "Creamiest French Vanilla Ice Cream Available Now" and the other reads, "Lowest Prices on Vanilla Ice Cream Around!" You can then test version A against version B to see which has a higher open rate, click through rate, and even conversion rate.
As a Web marketer, a/b splits are a necessary tool of the trade. I feel naked without it.
Let’s Get Constant Contact to Add A/B Testing
Recently, Constant Contact talked about the importance of A/B testing in their own email newsletter, so it’s even more incredible that they don’t offer it! Let’s change that. If you are a Constant Contact customer, you can let your voice be heard. Follow these instructions:
- Login to your Constant Contact account
- Click on Get Help in the top right corner. A new window will open.
- Click on the Home tab in the top left corner.
- Click on the Provide Feedback link near the bottom middle of the page.
- Enter the info and select New Feature Request
- Request A/B split testing!
Constant Contact offers great customer support, so I’ll be surprised if this doesn’t put this on the fast track for getting done.
Thank you for your support.
