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Landing Pages: Optimize ‘Em for Better Results

There’s a lot of attention on landing pages of late.

First I get an invitation to Marketing Experiment’s professional certification program on Landing Page Optimization. Then Katie and Allison are blogging about "No More Landing Pages" over at Fix Your Marketing blog. And today I see that Copyblogger’s dishing out great advice on landing pages in a post entitled Copywriting Maven’s Landing Page Makeover Clinic #1: SEOmoz.org.

Roberta Rosenberg points out 10 ways to make this landing page a winner, including:

  • remove all extraneous material to move up more important content above the fold; lose those sign-ins and navigation!
  • build the case with a strong, user-centric, introductory paragraph
  • use popups or other click devices to keep users on the page; if they click away, they’re lost to you.

She also throws in some good advice on making the offer more irresistible. If you’re using pay-per-click advertising and you’re not optimizing your landing pages, you’re just throwing money away.

Learn how to track your Web site conversions at Google Analytics for Online Success! this Wednesday, July 11th, 2007 in Portland, ME.

Rich Brooks
Landing Pages Take Flyte

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Related posts:

  1. Landing Pages: What Makes Them Effective
  2. Optimizing Landing Pages – MarketingExperiments Webinar
  3. Improve Your Landing Pages…and Your Conversions!
  4. What Is A Facebook Landing Page and Why Do I Need One?
  5. Exit Pages at Your Web Site

This entry was posted on Monday, July 9th, 2007 at 5:13 pm and is filed under Web Copywriting, Web Design & Development, Web Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.