The other night my wife and I were playing Guitar Hero II on our XBox 360. (Men across the world are jealous of me right now, I can feel it. However, be forewarned when dating or marrying a woman who likes to play video games: once she finds a game she likes, she’ll kick your ass, as Cybele does regularly to me, playing near flawless renditions of Surrender and Carry On Wayward Son.)

Anyway, back to the other night. I was explaining that she should not unleash her "Star Power" until she had maxed out her multiplier through a flawless string of notes so she could get the highest bonus possible.

She made fun of me, because whether it’s video games or Scrabble™, I always am trying to maximize my score. I’ll get more points off "H-A-S" on Scrabble than some people get off "Q-U-I-C-K."

Of course, when you have limited resources (or limited guitar skills, or limited spelling skills, or just a E-I-E-I-O-E-I collection of letters,) you need to make the most of what you have.

Which leads us, naturally, to email marketing.

While email marketing is incredibly powerful and offers a great return on investment, too many small business owners and entrepreneurs don’t take the necessary additional steps maximize their results.

In this month’s flyte log, our Web Marketing eZine, the subject is Four Tips to Maximize Your Email Marketing Results. We look at some simple additional steps that will give you a much better bang for your buck when it comes to your own email marketing campaigns.

And, if you haven’t yet, why don’t you subscribe to flyte log so you don’t miss another exciting issue?!?