At your Web site, you may have several conversion points:
- getting a visitor to sign up for an email newsletter,
- filling out a contact form, or
- buying a product from your online store.
It’s easy to track any of the conversion points on your Web site through a Web stats program like Google Analytics. However, it’s more difficult to track whether your Web site led to someone picking up the phone to talk to you. Here’s one possible hack:
Get an extra phone number and promote it ONLY on your Web site. If your current phone system will allow it, you can track which number someone’s calling in on. Presto! Now you know when your Web site led to another lead.
Yes, I know it’s not perfect, but it does work.
Photo Credit: makelessnoise
