We have a special guest today at the flyte blog, flyte’s own Carolyn Phillips.

Carolyn’s been bursting at the seams, wanting to blog about search engine optimization, so here she goes! (Be gentle.)

Since I first arrived at flyte in late 2006, Rich and I have been discussing how to fit SEO services into flyte’s portfolio. We’ve been happily and successfully working with Harvey Marketing for years, but found that our clients really wanted to work with us directly because of relationships and trust already built.

Rich and I both agreed that there are so many schools of thought and opinions regarding SEO that we wanted to develop a "Sustainable SEO" program that was not based on chasing search engine algorithms. We wanted to develop something more holistic that we could integrate with our process and incorporate all aspects of Internet Marketing, not just Search Engine marketing.

So Rich sent me to Search Marketing Bootcamp in Boston this past week. Wow, the speaker/trainer SEO Expert, Jennifer Laycock, confirmed all that Rich and I have been planning. And confirmed one very important philosophy: Optimizing your site content for Organic Search Engine visibility, managing a pay-per-click campaign, getting quality links to your site, and launching a social marketing campaign comprise a diversified approach to visibility is necessary for any business that is serious about competing on the web.

I am happy to announce that I already knew 85% of the huge amount of data that Jennifer transferred to our brains and hard-drives. But the 15% of "nuggets" I got will make all the difference in our ability to launch a customized "holistic" internet marketing campaign for our clients that will put you and keep you ahead of the curve.

As search engines are attempting to make more "human" judgements (Jennifer compared them to Pinnocchio who just wanted to be a real boy), and formulaic approaches to SEO are becoming outdated, the SEO process is actually becoming less intimidating from a technical standpoint. Internet marketing is now about great, fresh and abundant content (that is not packed with keywords but flows NATURALLY), building quality links based on business relationships and relevancy, following some manageable SEO best practices with regard to navigation, usability and metatagging, and joining an on-line community of likeminded folks.

If you have a great product or service, marketing on the web has never been more intuitive and approachable. On the flip side, it’s still not EASY. It takes commitment of time and budget to crank out great content. Pay-per-click is still very complicated and labor intensive and should be approached with an eye to eventually weaning off it as you gain organic visibility.

Flyte is poised to help you navigate through the latest and greatest strategies available and even help you create some new ones.

See you soon!

Thanks, Carolyn. If you have any questions, feel free to contact Carolyn or me at flyte.

Carolyn Phillips & Rich Brooks
Sustainable Search Engine Marketing