Archive for September, 2007


Handouts from Blog Workshop

Friday, September 7th, 2007

Nwss07
Yesterday I spoke at the Northeast Winter Sports Summit, a two day conference for the ski industry in the north east. The topic, as is often is with me, was "How to Plan, Build and Promote a Business Blog."

Since blogging seems to be changing all the time I also updated my slides and my talk. I’ve also posted the handouts from the presentation in our super-exclusive flyte log subscriber area.

With the exception of two ski resort-specific slides, the handouts should be helpful to anyone preparing to start or improve a business blog. All you need to do is:

  • sign up for our free email newsletter
  • confirm your interest by clicking on the link in the confirmation email
  • click on the link in the welcome email.

Once you’ve downloaded the handout you can of course unsubscribe from the newsletter, but if you’re interested in the handouts, you’ll probably benefit from our monthly articles on blogging, search engine optimization, email marketing and other Web related strategy.

In either case, enjoy!

Rich Brooks
Business Blogging Consultant


Do Blogs Work For Small Business?

Thursday, September 6th, 2007

Almost a month ago I posted to my blog at MaineToday.com Can Blogging Help Maine’s Tourism Industry? One commenter questioned whether blogging makes any impact on a business, while another said he had experienced a lot more business because of blogging. The bottom line is, results differ for a number of reasons:

  • Frequency of posts
  • Search engine visibility
  • Competition
  • Time of year
  • Audience
  • and so on.

Although I’ve found blogging to be the most rewarding of all the Web marketing activities we do, it can be time consuming. (Here are some tips, courtesy of Copyblogger, for those of you who have trouble finding the time to blog.)

More than once, I’ve seen business bloggers with the best of intentions slow their posts down to a crawl because they aren’t seeing immediate results based on the amount of work they are putting in. Unfortunately, at the beginning, you’ll be doing a lot more work and getting a lot fewer results than you would like. (But isn’t that how everything rewarding is?) However, over time, those two results will begin to reverse.

I’d like to share with you an (unsolicited) email I recently received from Gray Cabaniss who writes the Agatha and Louise Blog, a blog that supports his retail and online shops that sell gifts and products for dog owners and dog lovers:

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WordPress Developer Wanted

Tuesday, September 4th, 2007

If you’ve got some mad WordPress skills you may want to check out the freelance position we’re looking to fill.

Specifically, you need to be comfortable building WordPress blogs and pages build on the WordPress platform. If you do, and you can show us some sweet examples, head on over to our Web site and fill out the job application form.

Rich Brooks
Hiring