Comments on: Are Your Email Delivery Rates Really That Bad? http://www.flyteblog.com/flyte/2007/10/are-your-email.html Web Marketing Strategies for Small Business Tue, 07 Feb 2012 14:51:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Josh Hurley http://www.flyteblog.com/flyte/2007/10/are-your-email.html/comment-page-1#comment-611 Josh Hurley Mon, 29 Oct 2007 18:17:49 +0000 http://www.flyteblog.com/flyte/2007/10/are-your-email.html#comment-611 <p>One of the tactics to encourage users to download/display pictures is to put part of the mail content into the images. For example, if you have a coupon in your email, put the details in the image, and use the alt tag to display a teaser, e.g. [Coupon]. This assumes the user recognizes the sender, so that the recipient will click the download/display images operation for that email. </p> <p>BTW, the other negative side-effect of image blocking is the click-through rate will be artificially high because it is a percentage of "received emails" (only ones where the images where downloaded) vs the clicked links. I did read a few years ago that companies such as Constant Contact where using other methods in addition to the 1x1 image to track received messages, such as tracking bounced messages. I'm sure the exact algorithm they use to determine delivered messages is proprietary...<br /> </p> One of the tactics to encourage users to download/display pictures is to put part of the mail content into the images. For example, if you have a coupon in your email, put the details in the image, and use the alt tag to display a teaser, e.g. [Coupon]. This assumes the user recognizes the sender, so that the recipient will click the download/display images operation for that email.

BTW, the other negative side-effect of image blocking is the click-through rate will be artificially high because it is a percentage of "received emails" (only ones where the images where downloaded) vs the clicked links. I did read a few years ago that companies such as Constant Contact where using other methods in addition to the 1×1 image to track received messages, such as tracking bounced messages. I'm sure the exact algorithm they use to determine delivered messages is proprietary…

]]> By: Josh Hurley http://www.flyteblog.com/flyte/2007/10/are-your-email.html/comment-page-1#comment-8446 Josh Hurley Mon, 29 Oct 2007 18:17:00 +0000 http://www.flyteblog.com/flyte/2007/10/are-your-email.html#comment-8446 One of the tactics to encourage users to download/display pictures is to put part of the mail content into the images. For example, if you have a coupon in your email, put the details in the image, and use the alt tag to display a teaser, e.g. [Coupon]. This assumes the user recognizes the sender, so that the recipient will click the download/display images operation for that email. BTW, the other negative side-effect of image blocking is the click-through rate will be artificially high because it is a percentage of "received emails" (only ones where the images where downloaded) vs the clicked links. I did read a few years ago that companies such as Constant Contact where using other methods in addition to the 1x1 image to track received messages, such as tracking bounced messages. I'm sure the exact algorithm they use to determine delivered messages is proprietary... One of the tactics to encourage users to download/display pictures is to put part of the mail content into the images. For example, if you have a coupon in your email, put the details in the image, and use the alt tag to display a teaser, e.g. [Coupon]. This assumes the user recognizes the sender, so that the recipient will click the download/display images operation for that email.

BTW, the other negative side-effect of image blocking is the click-through rate will be artificially high because it is a percentage of "received emails" (only ones where the images where downloaded) vs the clicked links. I did read a few years ago that companies such as Constant Contact where using other methods in addition to the 1×1 image to track received messages, such as tracking bounced messages. I'm sure the exact algorithm they use to determine delivered messages is proprietary…

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