Archive for December, 2007


Project Management By Way of Cap’n Crunch

Monday, December 3rd, 2007

Eaterscapncrunch
Clients often ask why we like to get their content all at once rather than as they finish it. Are we just trying to make their life more difficult?

Nothing could be further from the truth.

I try and explain by way of this metaphor:

It’s very easy to hand off a box of Cap’n Crunch. However, transferring all that cereal without the box is a messy affair.

Pieces invariably get lost, destroyed or overwritten. (OK, cereal doesn’t get overwritten, but you get the point.)

Project management is about keeping all of those pieces inside the box so nothing gets lost.

Rich Brooks
Your Cap’n


Promoting Your Event the Web 2.0 Way

Monday, December 3rd, 2007

How do you leverage a the Web and Internet marketing to promote your upcoming event? There are so many channels of distribution, the possibilities are almost endless. Here’s a checklist of what I did to promote an upcoming workshop I’m teaching at flyte called "How to Plan, Build and Promote a Business Blog."

I also plan on submitting this event to the print versions of MaineBiz and the Portland Press Herald.

Will I do this for every event? Probably not, but I will try and track which channel is bringing me attendees, by asking everyone at the event.

Your Turn: What tools do you use to promote your events in this 2.0 world? Leave your suggestions in the comments section below.

Rich Brooks
Business Blog Expert